The key characteristic of modern economy is high efficiency of productive forces in conjunction with high level of availability of capital goods. This is especially relevant for some industries (IT, digital content creation). This fact leads to supply becoming persistently higher than demand in most of the known consumer markets. PR, as well as customer acquisition and retention strategy, has become a part of critical importance for business today: a fight for each customer is hard and surging in each and every industry. It leads to various methods in order to influence customers’ decisions. One of most prominent and widely used is the set of pre-defined decisions or merely the list. It can be seen all around us: on the radio charts of “top hot songs,” to the selection of best whiskey, beers, universities, movies – and it seems to be endless. However, if the context is removed, each of these “selections” is no more than a list of predefined decisions aimed at guiding the customer. The principal issue is that such lists are normally created by a narrow centralized group of people primarily representing their interests in managing customers attention and decision-making. These lists are not representing the interests of customers whatsoever.
See full articel here at the EOI Digital blog:
https://transform.eoi.digital/token-curated-registries/Would love to hear your feedback and input for maybe some cool ideas we can work out in our next post
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