My impression of coindesk to date is quite favourable in that the overall coverage tone feels pretty balanced to me
Think about it, blogging makes no money. Why else would Shakil Khan start one? Oh because he has a lot of money and it would be a great platform for his startup investments. So to make coindesk some what profitable they charge small startups for these fuff pieces. Trust me I know when people are just using words to make something technical sound like it is good when they don't even understand it.
Read this http://www.coindesk.com/inputs-io-a-high-security-bitcoin-web-wallet/ TF even told me, he paid them to just write that.
Also look at how much coverage bitpay gets, they are a company Shakil Khan invested in.