Here is what analysts are saying: https://blockchain.news/opinion/is-ethereum-2-ready-for-the-bull-run
Realistically, is Ethereum 2.0 ready for a bull run?
There will be positive effect on eth's price after its PoS is finally out. But it won't be a long run and it won't flip the industry as we wish.
It will happen with ethereum only when it will improve payment options - lesser fee, faster transactions, an easy way to get eth-card (or more hot wallets with an option to pay through nfc).
anyway, my point is - there will be no long bull run and/or social media resonance after eth2.0 is out because it is not a game-changer feature (same as btc's halving)