Because there are no bitcoin addresses at the technical level in the transactions and blockchain.
Addresses are just an abstraction that our wallets present to us humans to make it easier to use the protocol.
It is much easier to say, "please send 2 bitcoins to address 13qvw..."
Than to say, "please create a transaction that has an output with a value of 200000000 and a script that encumbers the output with a requirement to provide an ECDSA signature of "the transaction that spends the output" where that signature was generated with the private key that is associated with the public key that hashes (through double SHA256 and then a single RIPEMD160) to a hexadecimal value of 0x7A9F88..."
The wallet uses the address as an indication of which script (essentially a small computer program) to create and stores that script in the transaction (which eventually gets stored in the blockchain). The script encumbers the transaction output with a requirement that must be met in order to use the output to supply value as an input to a new transaction.
In the case of a P2PKH address (an address that starts with a '1'), the script encumbers the output with a requirement to supply a valid signature generated with the private key that is associated with the public key that hashes to a given value.
In the case of a P2SH address (an address that starts with a '3'), the script encumbers the output with a requirement to supply BOTH a script that hashes to the given value AND the necessary data for the script to evaluate successfully (in the case of a multisig script, that "necessary data" is one or more valid signatures from specific private keys as required by the script)