Topic: Is it time for Old Signature campaigns to redesign? (Read 528 times)

Thanks for the compliment and I'm glad others have taken their time to clear you on the importance of branding, many projects underestimate how powerful branding is and that's why the fail. Roobet only redesign their signature to include new features when they're available and usually returns to the default signature unless a new update has been added that needs redesigning as well.

There's nothing wrong in doing so but just redesigning because you feel the previous style used is out of date isn't something roobet does and no matter the design, they still keep their brand image intact that immediately you see their signature, you'll recognize it's Roobet. Looking at the yobit example given by jayce, personally I won't wear the second signature assuming the project wasn't filled with the negative impact it has on and off the forum. The second signature designs doesn't look unique, it looks trending but it doesn't have the value the first signature design has.

+1
I clearly got the point now. The change in the signature was significantly much if not totally new and which could make much people not remember them. This is one notable cause of their decline amidst other notable issues pointed out above.

I get your point, thank you. However, while YoBit was keeping the old sig, everyone talked about them literally everyday because they saw the sig everywhere due to spamming behaviour of its participants and somehow it also attracted people to register on their website, included me. And then they redesigned the sig, and possibly they also changed the management, but people shortly didn't recognize them. I'm sure if they kept the old design and just updated the info with the newer promotion they had, they might had a chance to maintain their existence on this forum instead of using one which people hardly to remember.

Sometimes keeping the designs simple does work out for everyone, ànd as long as the message is being sent out there then their shouldn't be a problem! If I recall we have had sigs on the forum that have run with the same design for years and still delivered a successful  campaign...the likes of bitmixer, Chipmixer , Cloudbet etc

But for a fork of sig to happen is if the campaign manager has the impression that the old sigs arent bringing in the projected numbers then its just fair to give such a campaign a facelift, besides like they say...if it ain't broke dont fix it!

As far as I and others have noticed, there is a flaw in many opening messages. Although it was fixed two days ago, it has resurfaced. What caused this flaw to reappear? Has it been discussed in any thread? What steps are being taken to address it?

It happened in forum a few times actually. E.g. Yobit. In the past, Yobit was one of the biggest signature campaigns on bitcointalk, but at the same time it was full of spammers, as there was no restriction on its participants. They could literally posted on every board and there was no manager to handle the campaign. But their brand was so simple yet catchy.

Their old brand;
I'm very sure that most of old users will recognize the signature, since the sig was visible everywhere.


Then they decided to redesign their signature into this;
People seems weren't amused on the rebranding and the YoBit became less popular later, even after they launched their own forum CryptoTalk. YoBit website still exist today but they are obviously not as popular as 10 years ago.

I'm sure you have represented the hidden feelings of all designers in this forum. It is indeed a difficult situation where companies have to provide the best advertising graphic presentation to the community from the appearance of all the devices they use, while there are some limitations that may not all designer clients know or don't care about that require us to make their requests possible.

All I know is redesign only happens when there is a new management and they are implementing new features the new design is to make it known to all supporters and the community in general that there is a new management and they are implementing new features, in marketing and branding you don't fix something that is not broken and sometimes the redesign is upgrade not taking away everything on the whole design, so far on casinos those who are on top are still having their design since they launch here.

It is a matter of the sense of artistic taste that differs from one person to another, perhaps what you see as an attractive and wonderful design that others do not see as well.

I remember in one of the campaigns, a member commented on the design that there was a defect in the design, but the campaign manager did not like it, so there may be some participants in the campaign who do not like the design, but they remain silent so as not to disturb the campaign manager.

But in general, I think that the designs have improved remarkably, with some minor flaws that are not worth mentioning.

I like it when people calm down to explain their stand on matters to others (public), other than assuming that others know. You analysed and presented your idea in a more practical way and all you said were born out of your experience in this forum and as a campaign manager.
The idea that projects will lose customers because of redesigning of signature did not sink well in my head. Remember, signature redesign is not changing the project's logo or other of its avatar. It is for cool visibility and aesthetics.


Roobet changes avatar and signature and that have not erased the Mr Roo logo on anyone's mind. And that has not reduced the traffic of Roobet, if it did reduce they would have stopped. But for the fact that they keep redesigning means they are achieving results and even having more clicks. It could be selling point that others are scared to harness.

This is a case-to-case basis not because other campaigns are changing their signature they will change their signature banner, a lot of campaigns never change their signature design every year because it takes time to establish the brand of the project through a signature campaign unless there's a new management or they will be adding more features that they want to be promoted on their signature.
So far all the longest-running campaigns here only a few change their design because they have compelling reasons to change the design.

I remember when I was managing two of the longest campaign on the forum before some unfortunate incident ended both campaigns, I'm referring to Bitvest and 777coin. I tried changing the signature designs several times but I was shutdown even when I requested to do the redesigning from my own pocket just to catch up to what was trending then but after that campaign ended and I see the signature ads (up to this date) still been wore by some forum users, I began to understand the idea behind branding. When you change your brands display like color, logos etc, when you change anything that was unique to your brand that made people related with your company, you usually lose some customers so maybe that's why project aren't redesigning.

Also don't forget we have new trends every now and then so will you advise companies to be redesigning whenever a new trends (way of designing) comes out or they stay to their unique design. Excluding situation when there's an additional information to be removed or added to a signature design, I don't think it'll be best for companies to all look the same. Been unique is also a form of advertisment and could attract customers to your brand.  There's no need for campaigns to design their signature ads provided they're getting results from the campaign unless the whole project is rebranding entirely.

They will only change the design of the signature if they are going to add something in the design that will help them get more leads, but if a platform has already established its brand and its presence in the community they will opt for a clean design where the logo will be the one that stands out, the viewers just not to see the logo to have a recall on its status in the industry, they don't need fancy words and a lot of icons.

Not everyone's taste is the same when it comes to testing things on Earth. Therefore, something that looks appealing to you may not be appealing to others. Signatures are a form of branding, and people choose them based on personal preference. Once a signature is used in a campaign, it becomes familiar to most people on the forum. At first glance, it may not be immediately clear what brand the signature represents if change. This is why some companies choose not to update their signature.

What @jayce said, I couldn't have said it better myself.

You can change designs without necessarily changing your brand kit.


Doesn't apply — we're talking about marketing/advertising material here, not the entire branding of the business/company.


Source: I've handled branding and advertising of multiple businesses(SMEs).

I totally agree the design is very simple, you have the Stake logo and the slogan with three casino icons, if ever Stake changes the design of the signature it should be very similar to the old one because people will think that it is another stake like casino because the signature design has lingered to the eyes and mind of forum members and visitors, and it will take weeks or months to replace the images of the signature on the memory of forum users and visitors.

For some companies, it's not necessary to redesign their signatures to keep the brand, while the others need to update their signature with newly added features and/or upcoming events. Honestly, the most important thing they want for the signature design is, how many people click the sig, no matter how beautiful it is and how complicated the logo. It would be useless if you have beautiful and outsanding signature design but no one bothered to click it or at least visit the website after see the sig. That's why I always try to figure out the way to make people curious on every design I create, rather than just make it beautiful. For these companies that still keep their current sig, they feel it's important to keep the brand and probably it gives them a stable traffic from anyone who clicks it. Redesigning the sig might make people hard to recognize them anymore and could change the traffic too. In the other side, some companies keep redesigning the sig so people can see these companies growing and improving time by time with the new features and events they add. There is always a strong reason behind of their decision to keep or change their sig.


I agree that Livecasino sig is so eye-catching, and thanks to Trofo and cryptofrka, the Cro2 team really gave me a clear guidelines at that time, then I just followed and created the sig with some improvisations. icopress also has so many great ideas to create a fresh look of signature & avatar design. So it's not just only because of the designer, but also the manager can contribute to produce an outstanding design. However, my sig design skill got improved rapidly when Hhampuz and I created sigs in multiple versions for FortuneJack and Roobet. It challenged me to do some researches and experiments by using multiple methods, to find the efficient way on make an attractive sig under the 4,000 characters limit. For the ascii art itself, the main challenges are to create a football club icons, and I did it for the first time when designing a sig for Sportsbet, which I had to create logo of Watford, Southampton, Arsenal, and Sao Paulo in BBCode. You can see my other works of football club logo on BK8 #1, BK8 #2, and Duelbits.


Regarding the browser compatibility, it's been always the main issue since the first time sig design launched. We signature designers are still figuring out the best way until now to make it compatible, but there are some dilemmas on it. If you want to make the sig design more attractive, then you have to remove some parts so the space could be used on its styling. In otherwise, if the project owners want to put the contents as many as possible, then it forces us to ignore the style aspect and focus more on putting the contents. Then when you want it mobile-friendly, you have to reduce both of the contents and the stylings, so everything could be fit on the mobile screen. The problem is, how to make the sig design looks good on both of mobile and desktop, but with many contents and info on it, yet still looks beautiful.

Personally, I never click any signature because the design is cool. As long as the service being advertised is interesting or useful, I'd click it regardless of how ugly its design is. Maybe it will improve the brand image for a bit, but if the service itself is poor I don't see the point of spending their budget on making a new signature.

I believe the broken sig on different browsers mentioned above is more important to solve for a signature designer. AFAIK this is related to BBcode problem so I'm not really sure how they can solve it. This is where they should be more creative and make sure that even if the signature is broken the relevant links and brand info is still visible. When I use my phone some signatures don't even show the service name and the links are being pushed by the background(?), hence it is impossible to click it.

Why fix it if it's not broken, it's all about leads if they are getting leads with their current design, I don't think they will redesign unless they will introduce something in their platform, and the signature is designed to be simple, and clear, and give all details about the casino features.

The design is not created for campaign participants it was created for brand awareness, the design should have nothing to do with the participants' motivation, they should always be motivated because of their passion to engage in conversations here.

I'm not sure I see any particular difference between the "old" and "new" designs. Good design is always subjective and in the eye of the beholder. But generally speaking, really good graphic design is timeless, not trendy.


I'm loving what Roobet is doing with their signature designs! They're keeping their brand recognition intact, while also adding some refreshing elements every now and then. I think this approach helps them stay visible and relevant within the community.

I don't know the context you understood the responsiveness. However, I'll throw more light about responsiveness in this context. Responsiveness means the ability of the signatures to display appropriately on both mobiles, tablets and desktop views. So, I do not think that responsiveness has anything to do with timezone.

You nailed it mate!
They try push so many icons and logos to fit into a particular design. Simplicity is the key. Only the name and a few write up that is well soothed will make a great design.

Hup, hup, hup...
Apart from the prestige of the brand here in the forum and the calibre of people that wore the signature. The design naturally was the best as at then. Even if the campaign paid lesser, it would still drag attention.
Even before I familiarise myself with the forum members and became interested in signature campaigns, I had always admired the chipmixer signature design.

Quite the opposite, signatures serve more for the purpose of brand recognition than to attract new users through clicks. Any significant change in appearance only undoes what has been built for a long time.
If we look at the big world brands, they very rarely changed anything in their visual appearance. Even when there were some changes, the basic form was mostly kept.

+1

I think the main problem is that either designers or clients are trying to put as much info & complicated graphics as possible into signature space which then makes it very hard to make it look good across various browsers and OS instead making it clean and simple.


I am not so sure that would have a positive effect on brand recognition.

Changing signature designs at least once every few months should have a positive effect. But if I were to guess — signature campaigns is just a minority of most sites' traffic sources so they probably don't bother.



Crap I'm not sure if I saved a copy.

These designers come from all over the world, so it is certain that the main obstacle for their responsiveness is the time zone, or having several clients at the same time for those who are already professionals.

I've also noticed some outcry lately about the designs misaligning across screens, particularly on the Royse's sigcamp where it was necessary to replace the contest-winning design with a new one (though I thing the older design was preferable), and this is slowly becoming a general demand. I think designers have to start thinking to make sure what the customer wants can be applied to what screen the design results will be.

You forgot with Roobet where they have changed their signature for 5+ times if I'm not mistaken, not to mention Coinomize [1] have different 5 signatures and 8 avatars sets that their participants are free to choose.

I'm not really sure if changing signature can be have a strong impact, but it's not wrong if they want to have a new design based on their recent update or promotions.

I'd say a campaign which allow their participants to wear their own avatar or without avatar is much better e.g. Bestchange and Chipmixer, because it's to show you have your own identity.

I still remember mk4's avatar Bitcoin wizard, mikeywith's avatar Light Yagami, pooya87's avatar a penguin peeing and many more. But now they're already wear a same avatar like other participants, sometime when I read their post, I was like "Man, this is not you"

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[1] https://bitcointalksearch.org/topic/--5434813

I think much of this is subjective. What's a good or a bad signature design, anyway? Chipmixer was appealing, yeah, but it was pretty much simple and straightforward. So in terms of design, there's actually not much creativity or art in it. What probably makes it great is that it has been a respected campaign, already running for a long time, pays big, worn by the cream of the crop of this forum including staff and moderators, and so on. It's not about the signature design per se.

However, I think it's great that promoters are provided with design options. It's also good that designs are also changing and updated. A signature that remains the same for years won't catch your attention anymore. On the other hand, what's new is attractive.

Probably just let them be. If they see less clicks because of their signature designs being not-modern, I'm pretty sure they'll attempt to redesign their signature. Maybe the design simply doesn't matter that much. (or they just don't care lol.)

Another Signature campaign topic  we should stop taking this forum seriously or in terms of signature campaigns.

For me, the signature is more like a trademark. The repetition of its appearance in front of your eyes will make the campaign logo take root in your mind, and therefore, even if you do not click on the link, once you visit any site that contains the logo, you will try to use it because your memory is accustomed to it.

This reminds me of one of the gambling campaigns, and since I know nothing about gambling, as soon as I found their advertisement in a sports match, I was able to distinguish them.

Does not matter.
I am wearing Stake signature and I think it's one of the best too. It's all about the personal feeling you have for a brand. On the other hand, when a signature or brand image becomes older it is able to create better spot in your mind. The Chipmixer is a good example.

Absolutely, they are getting better. For instance, a design that was perfectly done by jayce in 2018, 5yrs down the lane, there is no way Jay won't have anything to modify in the design. Time is a transformer.

You rightly quoted my text where I said that I wouldn't want to mention names because it's a matter of brand and you still asking me to mention names.

+1, it skipped my mem to mention this, I had it in mind. Some of the signatures doesn't align even on mobile. I understood this during my lil research for the purpose of this thread.

This is correct!
Brains have great affinity to brands, and changing them often isn't good. But not sure that once a year will be bad.
Besides the Roobet company changes signature often and it doesn't zero customers brain.

If you'd take it my way, though it may sound like I'm being partial but I'm not, I believe that it's jayce and 2-3 other signature designers have lifted the bars to a whole new level of designs where they don't just design the signature, but first understand the priorities of the customer and the project and then create almost a complete design that tells everything in it that a customer wants in his advertisement. Things have changed quite a lot since we saw Web3 came our way, because everything is now being upgraded to a higher level and to keep up with that, these designs were also needed to be upgraded. 

Before making fresh signature designs, they should try to make the existing ones working correctly.
There are so many banners not working properly depending on the browser/OS. ^^ (like your...) Maybe a third or half of them.

What a waste of money for advertisers who spend money to promote their website. Congratz to signature participants who don't bother to check, or the ones who see it but say nothing...

In marketing, it's often a not so good solution to change your promotionnal material because, to summarize, it's like starting from zero again for the customers brain

Can you mentioned what signature campaigns are using "old signature" based on your taste or the "old" you are referring? Crypto.games might be the oldest active campaigns but their signature doesn't look bad, besides that updating signatures means another budget should be allocated.

As someone who did art and design before. One thing for sure is, you always get better with time and practice. So it's most likely that the signature designers are getting better at it.

Personally, I don't think it's necessary.

It could be the right time for some old signature campaigns to redesign their signatures. Before now, the most appealing signature to me used to be the chipmixer signature.

But from late 2022, there seems to be a new approach to signature design, and the guys behind the designs are excellent.
What really changed?
Are new design tools discovered or the designers upgraded. Although some of  these new signature designs seem to have issues of responsiveness, but in the end the issues are fixed and they look great.

Below is some samples of nice signature designs as opposed to what we used to have before now.

This is coming from the newly launched signature campaign and it is a product of a design contest.
Coinslotty:
https://ip.bitcointalk.org/?u=https%3A%2F%2Fi.imgur.com%2FSEBNJTS.png&t=649&c=L8dqxjjtEriKLQ

Whirlwind recently launched by Hhampuz came with some cool design here:


The trend seems to start from the period Livecasino.io arrived.


Then Royse777 and his team are always coming with these unique signature designs.

SINBAD


Yo!Mix


Do you think it's time for some old signature campaigns to wear a new better look. These could give the participants some feelings of renewed energy, you never can tell. I wouldn't want to mention names because this is associated with brands.
What do you think?