Although most are not really interested in wide distribution at the start really which is fine so long as they don't pretend they are.
DEVS should be made to care about it though since they have an unfair advantage from the very start.
ICO guidelines
POW guidelines
I appreciate what you saying but let's face reality, you can't stop that wealthy minority to get and accumulate cheap coins. When ICOs were not widely practised here miners kept dumping their stash for peanuts and the very same few people bought and accumulated those coins en mass. Of course that ended with a pump and dump as well. Just take a look at old topics here.
Another bear 1Lisk=1$