Although this gives us more adoption. They should start accepting BTC as a payment.
Yeah, it's a very tricky line. Adoption versus technical know-how.
I could imagine a bunch of people getting a mining rig and something going wrong as they attempt to start mining. Whether it is from the hardware side, or from the volatility of the markets and possible incoming scams.
When they see something like "I can make how much?" that automatically increases the susceptibility.
The positive slant is that this will spark some added attention to Bitcoins and the general crypto-currency scene. The way markets react to it and whatnot, that's a completely different story.