Since you want an exact clone, just search for any occurrence of "bitcoin" or "btc" and replace it with your new name. Then replace the logo image files and such with new images. Compile and off you go.
For a practical clone though you'd want to change pchMessageStart, genesis hash, and maybe the ports as well.
You put this really simple and I hope it is in real sense because not everybody have the technical know how of how to compile files. For a practical clone though you'd want to change pchMessageStart, genesis hash, and maybe the ports as well.
