Just with a little grain of salt. IMO those kind of surveys are a bit biased because the participants are always interested in high crypto prices. The Kraken VIPs' are those with higher trading volume.
I think most people also want Bitcoin's will increase, especially these VIP with for sure a lot of Bitcoin. I think they selected Kraken VIPs because they can make sure, these users may not do some trolls or make fun of the survey, compare to random users.