Agree, everyone is writing about Blast now.
Blust is making moves, especially with its Total Value Locked (TVL) on the upswing. No glitz, just smart marketing and a fresh spin on Layer 2 solutions. They've got a good grip on marketing, and it shows in the quick TVL climb.
Let’s get real about Layer 2 as they seem to be taking over DeFi market share, keeping things running smooth. Especially with DeFi blowing up, solutions like L2 seem to be playing a crucial role in DeFi and DEX development DEX development.
In a nutshell, Blust isn't shouting from the rooftops; it's quietly showing us a different DeFi path. The TVL hike and Layer 2 play are worth a close look.
Topic: Layer 2 solution project review & how they're do marketing (Read 39 times)
copper member
Activity: 74
Merit: 2
P2E Game Creation in a matter of hours | Book 1:1
Blast io, the new Ethereum layer 2 network launched by the Blur team, managed to grow their TVL from zero to $230M within 48 hours - even without all tech components/features completed yet.
How did they manage to achieve this? A smart user acquisition strategy comprised of:
1/ pyramid marketing (points system, invitation code, ... - same as Friend Tech)
2/ airdrop as a user reward, based on points earned, which is in turn driven by asset staked, other users invited
3/ yield as a user reward, for users on their staked assets on chain (which comes from restaking these assets on other platforms like Lido, Sparks/MakerDAO, ...)
It must feel embarrassing for all the other 20 L2s who have collectively raised > $1B and have developed technologies for 2-3 years.
Personally I think the appearance of Blast is good, because it's a wake-up call to the Ethereum L2 market. It tells how actually users are acquired in crypto, whether it should or should not be the case.
How did they manage to achieve this? A smart user acquisition strategy comprised of:
1/ pyramid marketing (points system, invitation code, ... - same as Friend Tech)
2/ airdrop as a user reward, based on points earned, which is in turn driven by asset staked, other users invited
3/ yield as a user reward, for users on their staked assets on chain (which comes from restaking these assets on other platforms like Lido, Sparks/MakerDAO, ...)
It must feel embarrassing for all the other 20 L2s who have collectively raised > $1B and have developed technologies for 2-3 years.
Personally I think the appearance of Blast is good, because it's a wake-up call to the Ethereum L2 market. It tells how actually users are acquired in crypto, whether it should or should not be the case.
Jump to: