I don't understand how Ledger and their shop provider are still allowed in e-commerce business.
Just because of that data breach?
If that would be a rule you would end up with half of the companies shut down and with competitors paying tens of millions to hackers to take out the competition. There is no way a company would be forced to stop selling products over a database breath of their customers, there have been cases of food poisoning that caused death and some restaurants haven't been completely shut down just temporarily, not even talking about chain stores, nobody is going to do that over a bunch of addresses even with all this GDPR stuff.
As Lucius has said above, people link bitcoin and other crypto addresses to personal information all the time, particularly email addresses. Cross checking against email addresses in the Ledger database could easily reveal a handful of high value targets.
I think the first step will be the physical address, is it from a poor country and the address is from a small city and a block of flats, that a no from the start, is it a mansion in Englewood? It does sound tempting!
Am really curious to know how many users received this fake device and how many of them fell for it!
The scammers must either be the same persons who hacked Ledger's ecommerce database or they bought it from darknet. The first possibility is more likely because it is clear from the effort they put into this scam that they possess the necessary capabilities to hack Ledger's website.
I don't think so.
If you hacked the database and you have planned for this you wouldn't have released it or sold it over DM, the whole element of surprise is gone and people are far more suspicious about it. Imagine receiving this packed with no news about the hack and with a really well-made package, details on who to call (obvious fake numbers), and what to do because you alone have been targeted. A lot more would have fallen for the trap.
Anyhow, shitty situation.
If I were to take a guess at my relatives and friends, I would think at least 10% would have fallen for this, I know a few who lost money of far more obvious scams, this one would get them for sure.