Hardware wallets are mostly purchased by newbies, but you would be surprised that even many regular users purchased hardware wallets with their real name, address and phone number.
Experts, more advanced bitcoiners and paranoid people would most likely never buy a hardware wallets, but they like to create their own cold storage and airgapped devices, and nothing wrong with that.
People can choose what they want, and I think most of them don't care about privacy at all until something bites their ass.
That's a bit extreme. I know a lot of people who have been here for years and still use HW wallets.
No, I don't use one as my cold storage, but I do use one as my "warm"
Cold = engraved seed words / key in a bank vault.
Hot = multcoin wallet on my phone, that until this last runup my phone was worth more then stored coins.
Warm = trading, buying selling collectables, etc. Electrum with a coldcard. Compromise my laptop, I don't care.
Back to the topic at hand, Ledger has got to get their heads out of their asses. 1st time it happens should be the last time it happens.
Fine, they were using shopify. 1st time there was an issue with shopify you leave them. Even if it's not the fault of them, you leave and do it yourself.
Setup a BTCPay server for crypto payments and then get a Square account or PayPal or Amazon Payments or any one of a dozen different credit card processors to take cards and you are done. If you web / IT team cant do that in a few days then fire them and get better ones.
-Dave