Sounds no different than any other lending idea to me.
Yeah, this specifically doesn't seem special. However, there are better ideas in the works that hopefully might work. You collateralize the tokens in a smart contract with a pre-defined interest rate. If you pay back, you get the tokens. If you don't, you lose them and they are automatically transferred to the lender. It is quite possible to do this today with Ethereum-based tokens (ERC20/ERC721) today, but with Bitcoin's lightning and making it compatible with other implementations like Litecoin, it should be possible on BTC/LTC/etc. as well. That being said, this generally doesn't require a native token or and ICO!
The reason this can work well is that you can leverage up your trades (definitely not recommending doing this btw, just pointing out the possibility) and if you make a profit, you can win bigger (and of course, lose bigger too). The reason it might be better is that it is automated - once you enter into the contract, it is a ticking clock, and there is no need for human arbitration and all that.
If you think you're a good trader, time to prove it with real money on the line as opposed to lines on the chart, for once