Talking when lightning proven and ready.
Any reason why Amazon wouldn't or couldn't start a trial program on the lightning network now that there are futures to hedge "currency" risk?
If they think it's a market worth tapping, there's no reason not to. Square obviously thinks it's a market worth entering. Now that there is a safe way to hedge their exposure (regulated futures), they can be market makers in a booming market. And compared to Square, ApplePay and AmazonPayments, Coinbase is clunky and unfamiliar. So I think they have every reason to enter the space, once you consider that they are trying to infiltrate most retail industries in general.
Say trial program of $100mm USD (say they need to go buy 6,500 BTC) to match everyone's channel. (Beta so say very limited users)
Any reason that wouldn't work? And if the only non working part is "how Amazon gonna buy that many coins" then BTC has a huge problem and will die very quickly. I don't see this as a case but if you ever start making the argument, not enough coins. Then it ain't ever gonna work as a currency/payment system. Will solely be store of value and not a very good one due to very limited liquidity.
There's no reason it wouldn't work. This is
literally what Square just did with their beta rollout, which is now being rolled out to more users as we speak. The OTC market would happily entertain Amazon, no doubt, and they can easily and safely hedge their position come next week.