The up-front much higher cost seems to be a major issue and the benefits are minimal compared to a well-designed air cooling setup in any area of the US that has VERY LOW COST POWER available in quantity (sub-3 cents per watt).
As someone that runs pretty much the largest farm in the US, I can say 100% that liquid cooling is not something I would ever look at.
1. Inital setup costs are astronomical at scale.
2. All hardware warranties will be voided after they are soaked in oil, especially when all of the serial number stickers and everything else would just fall off.
3. Mining hardware in general is not reliable, you cant just stick it in an oil filled box and never expect to have to service it.
I would go so far as to say there is no market for this stuff in crypto datacenters. Bitfury tried to base their last chip around immersion cooling...go ask them how that worked out for them on the sales side.
Edit: I just looked at the promo video and it is even less likely anyone would ever use it. It is not universal, and in the mining game that is instantly a no go. Your video is discussing server chassis and other things that just dont exist in this market. Your reduction in power consumption you claim also have literally nothing to do with the crypto market. I think you guys dont have a grasp of this industry and might want to think about targeting traditional datacenters.