BTC and LTC are new currencies (are they?) and people need to adapt to the new prices. Why is it going up?
Usually in economies it's because more people want in and less is available.
Why do more people want in? or Why is there less available?
Maybe it's as simple as
- Difficulty increase
- ASICs less profitable (no new tech yet) pushing the price up since miner won't take less
- Scaresity due to hodling pushing the price up
Maybe social/work reasons
- Media exposure
- More people want more bitcoins due to the popularity, newishness or because it's cool to say you have bitcoins
- People get together at christmas and spread the good news of bitcoin getting more people interested
- People get a cool videocard with christmas and start mining in the new year
- People tend to get bonusses and salary raises at the end of the year which they can invest
- The value of BTC/LTC has stabilized after the crash and people are getting back in again
Or complexer like
- More professional traders coming to the table
- Exchanges are improving their functionality, support and trustworthyness
- ASICs getting cheaper, and more available through secondhand markets, making ASICs more widely available and thus bringing more miners to the trading table
- Companies get their budgets in place and start investing in bitcoin and bitcoin-enabled companies
- Whales have sold their last bitcoin/litecoins and no more resistance going up
- Investor accessibility: Wall street is getting ready to join the fun
- New countries getting in and either allowing or prohibiting bitcoin. More certainty.
- Countries like US and Europe allowing bitcoin.
- China, India have made their intentions clear. China isn't cracking down as hard as we thought.
Truth is nobody knows...