If you are just looking to "tokenize" a product or transactions, then it's probably easier to create your own token based off of Etherium's ERC20 standard or other token platforms like Waves. Tokens are typically not able to be mined, so the ecosystem should be planned and considered carefully.
thats nice, info,
ethereum waves are interesting, i dont know however how stable the long term future transaction costs will be, and weather people will accept and use them as a regular currency....the ether speculants that artificially limit the supply of ether are making me concerns...
regards