You are absolutely right he lets the pen do the talking
http://www.cnn.com/2017/05/04/politics/lgbt-religious-liberty-executive-order/index.html
The order, signed during a ceremony in the White House Rose Garden, directs the Internal Revenue Service to exercise "maximum enforcement discretion" over the so-called Johnson amendment, which prevents churches and other tax-exempt religious organizations from endorsing or opposing political candidates. The order also provides "regulatory relief" for organizations that object on religious grounds to a provision in Obamacare that mandates employers provide certain health services, including coverage for contraception.
"In signing this so-called 'religious liberty' order, the president has essentially granted broad permission to discriminate, and ceded enormous power to unelected officials to interpret regulation and current law," Interim Executive Director Elizabeth Kohm told CNN. "We are deeply concerned that rights and protections for people from marginalized communities will be even further subject to the whims of others' personal ideology controlling their lives, a concept entirely antithetical to the values of freedom and dignity our nation holds dear."
It's called dog whistle politics:
https://en.m.wikipedia.org/wiki/Dog-whistle_politics
Seems to fit