What is apples incentive for creating its own Cryptocurrency if its just going to peg it to the dollar anyway? Nothing. May as well just create an iPaypal at that point, that way they can reverse transactions if they really want to (which the government will likely force them to do anyway).
And do you really think apple is going to go all fontas on us and create an altcoin?
i wouldn't call it an altcoin.
E.g. AmazonCoin is more like a token system to buy digital goods.
They try to attract customers with advantages and goodies when using the system.
So if people don't spend their tokens directly after exchange for money, Amazon still has a relative safe profit,
as chances are high that users won't turn their coins back to dollars and value will stay in Amazon's internal system.
thinking further it's like a much improved version of the marketing strategy binding consumers with a bonus points system. (like in supermarkets, gas stations, airlines with bonus miles etc.)
The company can secure a market share of consumers' buying power in advance and gets a credit free of interest everytime tokens stay unspent.