Topic: Marketing (Read 1491 times)

I think you should maybe take a short course on marketing from educational portals such as Skill Share and then from there you come up with your marketing strategy.

First, I think you should have in-depth articles analyzing the coin. To do this, you need to take courses or articles that teach you marketing. Next, you need to bring it closer to the user in different ways. Publish to communities, large forums, make videos promoting it or use media to spread it, etc.

A marketing plan is one of the important parts of the company's plan. The marketing plan includes six elements:
1Analysis of the situation. In the course of the analysis, the company will examine the external factors acting at the macrolevel (economic, political, legal, socio-cultural, technological), as well as players or participants in the situation (the company, competitors, distributors and suppliers). The company analyzes strengths, weaknesses, opportunities and threats. Here it is necessary to move from external factors to internal factors.
2The purposes. After the best opportunities for the company were revealed during the analysis of the situation, these opportunities are ranked, after which the objectives of the company are formulated and the terms for their achievement are determined. Goals should be established taking into account the interests of all business participants, the reputation of the company and other significant factors.
3Strategy. The choice of the best course for achieving the goal is the task of the strategy.
4Tactics. The strategy should be developed, detailing the details related to marketing tools and specific activities. Responsible and deadlines are chosen for the events.
5Buy. The planned activities and activities are associated with costs that are added to the budget needed to achieve the company's goals.
6Control. The company should establish the periodicity of the revision of the plan and the benchmarks that determine how the work to achieve the goal is progressing. If the indicators are lagging behind the planned, the company should revise the goals, strategy or list of activities to rectify the situation.

...

I think with essentially any form of marketing, the end goal is to achieve viral success with millions or billions of views.

To achieve viral marketing success, usually depends on content moreso than how its marketed or branded. Gimmicks also aren't that great.

It might be said that viral marketing campaigns strike a chord, hit a nerve, they relate to people in a way which makes them instant hits and they gain publicity exponentially like a spreading plague. I would guess the first step is to assess positive points and develop more than one strategy to promote and market the brand. Marketing may be more like art than statistics. Clever and quirky ads which capture the imagination or hearts of people can be more important than demographic data.

opinions are needed in everything, especially in a marketing activity. especially in marketing activities that we should offer products we sell with consumers, and our task in marketing that we influence consumers to buy products we offer with a sense of fun without any disappointment between the two sides.

That is right and one important factor as well is to do a survey to the product or services that you are aiming, it is also important to consider that you want the product and you have the knowledge about it, it is also important to consider to know the opinion of other people so ask them about your plan especially your friends and family.

You mean SWOT analysis?  First of all you must make an innovative product or if you can you could make a unique product that might caught the attention of your target customers, creating tagline and product name plus you should be specific with the target customers so you must segment it.

If you already have product which is good and you have funds, budget - the best way is to find somebody good in marketing to take care about your marketing.
Even in this thread some people commented with experience in marketing.

Or if you have time/desire - of course you can learn marketing yourself.
There are many good books, resources, sites for this.
Then you can test what you learn and use the channels which work best for you.

Identify and analyze your products. What are its strengths and weaknesses? Which do you want to high light? Put yourself in the shoes of a customer and ask yourself on what you are looking for a specific product. Afterwards, answer these questions, and then after, you can decide on what marketing strategy you can choose. There are a lot to choose from but make sure it is attractive to your target customers/and audience.

I agree. The internet is a good ground to harvest for so much information about so many different things. It contains good sources, but you actually have to know what information you need and if the provider giving it to you is reliable and true. I think you should start when building a marketing plan is to know your product or service first that you want to market. Then, you need to know the traffic or people you want to market your product to. After knowing that, you should device a plan that would best bridge your product to them with an idea that would entice them to want to possess the product you have.

i am sorry because i don't know any answer for this question.

In the first step, if you want us to help you better, you should specify what marketing are you looking for.

Is it a coin you are trying to promote?
Maybe its a gambling website?
If it is a coin, does it include an Intial Coin Offering?

If it's an ICO/gambling website that has an active site, I would recommend you to set up a signature campaign here in bitcointalk, it attracts  a lot of attention from the right community.

Your first step should be to determine what products are needed in the market. Then set up its marketing strategy, high quality products and needed by the market will bring great benefits to you.

Your market is need appropriate with your product.
advertise it in any site which appropriate with your product.
endorse is need it too(if your product is daily needs stuff, for example: t-shirt), you should choose an endorsement which appropriate with your market.

It is very easy. You can find to many things ready (so you don't have to work but only to adopt or correct) doing a search in internet with the words for which you need materials. I can assure you that you will find everything you about marketing. Myself have tried to find things exactly for marketing because I wanted something to do and I found all I wanted.

Marketing plans are depends on what product you want to sell? so first need to disclose your product then you will get more precise ideas for marketing.

Yes. I agree. It will be more effective to advertise on resource close by category of product. A good idea is to create a website on the Internet.

For Sanitary napkin, Tissue, Diapers, go to where the customers are: Amazon. They'll take their cut, but as you don't have much of a marketing budget, it's a great first step.

If you want to sell direct to the consumer, I'd advise starting a monthly membership targeting new moms - they get X number of diapers a month at a set price. If you need help reaching new moms (easy to do either through Facebook audiences or Google Content Network targeting) check out my marketing service in my signature.

If you really want to get inspired what marketing has evolved to, you should read a book called tribes.

Or just follow Seth Godin which explains marketing and hits so many points. He`s one of the people who launched that site called squidoo.

We can improve the marketing by different procces, different ideas, maintaing the products smoothly, step by step marketing, make marketing with many people and so on...

From my experience google ads or similar advertisement are too expensive and don't pay off. You would get better effects if you advertise in discussion forums that fit your particular product. I can imagine that paid articles in blogs, especially in the form of product tests would also be a very good form of marketing for your products. Social media advertising / youtube can be effective, however for your product you would have to create some "story" to evoke interest.

You should do a bit of SEO, but don't expect miracles from it. Search engines compile information from a lot of sources these days.

ya.ya.yo!

First you'll need something to market

In my opinion one good thing is to start with market - I mean a small business. It can help you much in starts, you can understund it is not easy to start with, but much more too.

The best way to think about marketing are Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But idea of your plan should focus on the coming year.
Let me try to help you on that matter.

You'll probably benefit from proper SEO, try to place your website at the top of google searches, maybe try investing a bit in google ads (not sure if this has been successful for any of you here). I've also heard people ranking youtube video paying for ad campaigns (for your video to show up as suggested on top).

Target the specific groups on social media sites where there are individuals who might just be interested. Lets say there is a group where mothers on facebook or probably on linkedin and they talk about mother's stuff including diapers and so on. You gotta be heard on their discussions.

Focus on promoting you product and tell everybody about how quality your diapers and tissues.
Maybe an ecommerce site will also help to where people can buy your products and also BTC should be one of your payment mode.

I've been working in marketing for a few years, and with marketing people for a much longer time, but I have no experience at all, regarding diapers and tissues. All members of this forum shall be honored that you came here for help,but there shall be other boards with people more qualified. Or do you plan to sell diapers for BTC? There might be an opportunity there, as you may be the first one on that promising field.

 I want to say details about my product. we produce Sanitary napkin, Tissue, Diapers, we are in introduce step and we have not budget limit for advertisement our product are more quality than Competitors.

Well you need to be more precise with your question. Marketing plan of what? If it is a business you're talking about , then you can go for infinite sources. Social media is one of the most highlighted platform for marketing these days. You can reach anywhere and to anyone through marketing these days.So fix up the target and be precise with your words.

You are on the internet, the library of knowledge. As you are interested in marketing, I have always had a thing for graphic designing. I was 12 when I started developing this interest evolving from drawings and paintings to digital world, I learnt my way to technology with photoshop and other advanced softwares. I read books and e magazines, read blogs and watched videos on youtube. I think I've come a long way.

There are a vast amount of resources on the internet that can guide you, however, what are you planning to market? This is crucial as e.g. marketing an internet backup service would be totally different than marketing a local car mechanic shop. You need to give some more information so that we can give you ideas. Also, your budget or the estimated size of your company/idea can be a good guide for us so we now where your spending limits are. Provided you are looking for input from here.

As an example: Apart from traditional advertising via banners, google ads and similar in the recent years the power of social media networks is also being unlocked. It is a huge resource of visitors to your product and if you are playing your cards right you can get it for free or almost free. You could for example give away a product on facebook to people who like your page and share it with 20 of their friends. However, tis comes down to whatyour product is.

marketing a coin is limited to btc and other altcoin communities. so social media groups should spread the word about whatever you wanna market.

A few ideas for you:

-I could help you, I have a a lot of knowledge in the area and we could work out a fee-based deal for the advice
-You could check Amazon.com or similar sites for books on developing marketing plans
-You could search blog posts about marketing plans and piece together the opinions of many to get you started
-Coursera (nod to the previous poster) is another fantastic option

Let me know if you'd like to discuss my knowledge on the topic, PM is probably best.

Good luck to you!

If you haven't checked out coursera.org yet, here's the link to a marketing course from the Wharton School.  It's an organization affiliated with universities and professors to provide free courses to anyone that wants to sign up.

https://www.coursera.org/course/whartonmarketing

It's a one month course and may help you out.  Check out the details and intro video of the professors to see if you like it.

Hi I want to create marketing plan but I don't have information about marketing & marketing plan.what should i do in first step ?