You speak, to one guy, he speaks to the next etc etc... Success sells, so if you doing good, just talk to people.
Bitpay boasted about the $ 1 000 000 transaction the processed for a merchant, and it got picked up by the press, and next thing, they were on radio and youtube.
If I walk into a store, I ask them, "Do you accept Bitcoins"? If they say "No" and they ask what it is, I explain in detail.
I had 2 online retailers, converted in 1 day.
