MERCULET ICO REVIEW
Summary
Project name : Merculet
Token symbol: MVP
Website: https://merculet.io
White paper: https://merculet.io/static/pdf/Merculet_Whitepaper_V0331a-EN.pdf
Hard cap: 37,000 ETH (21,000 ETH to be sold in presale, 16,000 ETH in public sale / ICO participants receive 30% of total tokens)
Conversion rate: 1 ETH = 70,000 MVP
Maximum market cap at ICO on a fully diluted basis: $64 million assuming current ETH price of $520
Bonus structure: 25% bonus for presale participants, with 5 month vesting period with 20% released every month
Presale or white list: Yes
ERC20 token: Yes
Countries excluded: China and USA
Timeline: Private sale ongoing (please refer to Merculet’s website for the most up-to-date information)
Token distribution date: 6 weeks following token sale completion
Project Overview
What does the company/project do ?
Merculet aims to increase user adoption, retention, and engagement for enterprises through their Attention Value Network, and related supporting applications and components.
Attention Value Network: This is split into two main components; the User Attention Value (UAV) system and the Attention Incentive system. The UAV will serve as a tool to provide a reasonable valuation of a users’ attention relative to the business’ or entrepreneurs’ needs.
The Attention Incentive system will allow the business side to create UATs (User Attention Tokens) which will be awarded based on criteria met by the business.
Merculet Open Content Platform: This will serve as a hub for created content on the network, where various levels of contribution (ie translating) will be rewarded MVP. This encourages a robust community that actively engages on the platform.[/size]
How advanced is the project?
Merculet is going to have a close working relationship with MagicWindow, a company based in China specialized in user growth, scaling and retention.
It should also be noted that the majority of the key members of the Merculet team are also in executive positions in MagicWindow. Merculet also has strategic partnerships with Solo Ads, and ELEX.
Otherwise, their roadmap is as follows:
Q2 2018 - First Beta Release of the Attention Value Network, Beta Application Market release, and onboard early partner ELEX.
Q3 2018 - Attention Value Network 2.0 beta release, Attention Purse beta release, Application Market 1.1 beta release, and Open Content Platform beta release.
Q4 2018 - Attention Purse 2.0 beta release, Open Content Platform 2.0 beta release.
2019+ - Increase the application of MVP in commercial settings, support for enterprise based on smart contracts, modules for Open Content Platform onboarding.
What are the tokens used for and how can token value appreciate?
MVP tokens will be used as a placeholder for the protocol MVP chain until the release of the Attention Value Network. The Protocol will serve to enhance user functionality for engagement, along with allowing the creation of new tokens (called UATs) to engage a business’ customers.
The value of the token should increase based on the number of people using their network, and how many commercial applications that are developed to use the User Attention model. The higher engagement seen from companies would lead to an increase in users and greater adoption of the token overall.
Team
The team is comprised of 10 listed members, with the following being key members of the team:
Ivan Jiang, CEO - Over 10 years’ experience in software engineering with the most recent being with 魔窗 (translated “Magic Window”), an app growth company, as its founder.
Shen Jun Zhang, CTO - Over 10 years’ experience in software engineering with his most recent also being with Magic Window as its CTO and co-founder.
Jerry Gao, CPO - Almost 15 years’ experience in front end and UI/UX development with the most recent also being with Magic Window as its CPO.
Xiang-Bin Wu, Chief Architect - Over 10 years’ experience in software design/architecting, with his most recent being with Magic Window as its chief architect.
Tony Shen, Head of Mobile Development - Over 5 years’ experience in software engineering and mobile development with the most recent being with Magic Window.
Merculet has brought on a suite of 6 advisors , including Shen Bo, founder of BitShares and Fenbushi Capital, Roger Lim, founder of Neo Capital Group, Iris Yin, founder of Super Hash Capital, and Bin Sen Tang, founder of ELEX.
Opportunities
- By using Merculet’s platform, users will be able to make money without changing their behavior on app usage, which makes it enticing for them to engage on the platform.
- The team is comprised of experienced entrepreneurs who have relevant experience in the app growth space.
- The project is backed by various institutional investors, meaning that it has passed the scrutiny of those investors.
For more information about the ICO, please visit the following links:
Website: https://merculet.io
- by : shine035 -