I have heard good things about Labcoin, but since I dont have the funds to buy right now, I have not done much research into them. It seems to be a very appealing company. Its different from most of the offering, being the manufacturer of the chips and not just a mining co-op, like Addiction, LabRat. They could be some competion for Asic Miner, which currently has no real completion. I am no expert, but I have spent many hours reading in this forum and elsewhere.
Interesting opinion. Personally i will be buying some labcoin shares once the price goes down (if ever) :-)