Gone are the days when one used to open the spam folder and go through all the marketing mails. Mails that would address the customer as friend, amigo or ‘dost’. It was the first indication that a bulk mail was being sent. As time went by and software grew more sophisticated, the name got personalized but the content remained the same in these mails. Today the customer is not drawn to these emails or for that matter bulk marketing techniques have become obsolete, which means that the companies have to device new ways. While the customers moved from emails to apps, the online marketing companies have had a tough time keeping up with them. What consumers expect today from digital marketing companies is a tangible value while expecting these companies to keep their data secure .
A new blockchain enabled company mobile bridge has realized this fact and while others are still struggling to understand why the consumer is not responding according to the way they used, Mobile bridge has understood that in todays time the consumer is using his or her mobile more and more and it is that crucial moment when the customer picks up the phone to seek information is the ‘moment’ that any marketing company needs to seize.
What mobile bridge intends to do is to create a user-centric, personalized experience for the consumer thus enabling to company to get better responses for their marketing campaign. It is an ingenious idea where consumer may be presented with a content rich asset based on his location, time weather or any other external factor. For example, if it is raining, the consumer may be offered a suggestion of a coffee place nearby or on his route that is giving a discount. Who would pass that if he or she feels like having a coffee? The power of suggestion at the right time and place makes all the difference.
What mobile bridge does is to match the customer’s existing data such as coffee drinker with the external factors in which the consumer is currently and do the needful, creating in a successful marketing ‘moment’. Besides capturing the moment what mobile bridge does is to make sure they engage with the customer 1:1 at the right time, connect with the most relevant customer thus making sure to keep the marketing costs low, create compelling content to make sure of customer engagement and best of all provide incentives like discounts, promotions and loyalty points.
This innovative technique has resulted in dramatic increase in sales of companies that have taken advantage of the mobile bridge platform. More over it has also resulted in repeat customer which has allowed businesses to grow. Mobile bridge does not only intend to convert an idea in to a sale but also intends to cover the entire cycle of transaction thus influencing their buying decisions in the future. Not only this mobile bridge does the first in the industry where all data ownership is controlled by the end user, complete data transparency and access control policies in place assuring the user that his data is safe at all times.
Mobile bridge has recently launched a mobile bridge momentum utility token that can be used as a reward and loyalty token. What is interesting is that the consumer can convert company owned tokens in to momentum tokens that can be traded or exchanged in to other crypto currencies, thus creating a win-win situation for both the consumers and the companies.
More information on the momentum token can be found at https://www.momentumtoken.io/files/MobileBridge_Momentum_Token_Sale_Whitepaper.pdf
Or https://bitcointalksearch.org/topic/bountymobilebridge-momentum-up-to-840k-in-rewards-2969733 or visit their website https://momentumtoken.io/
Or join telegram at https://t.me/MomentumToken
Topic: Mobile Bridge- Building the 'Momentum' in to Digital Marketing (Read 130 times)
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