There are onerous capital demands, especially for an industry that lets firms 'create money.'
But I suspect the typical internet solution to 'hey we need a big stack of money' could work.
Namely, instead of one guy with a hundred thousand dollars, you get a hundred guys with a thousand dollars.
Namecoin would need the same basic strategy. They'd need to get a bunch of people to buy the .bit domain, as a non profit or for profit company. Then they can have it hook up with the namecoin project.
The early adopters of each project have a lot of incentive to participate. To basically, 'double down.'
One advantage would be that by being in control of key infrastructure, they'd be in a position to safeguard their Bitcoin and Namecoin holdings against future replacements.
Say in ten years there are several new crypto currencies and they are gaining in adoption because of superior features. Well, say then that the '1st Bitcoin' decides to pick one of those currencies to start accepting for direct exchange to other currencies. The one they pick gets a huge boost and gradually becomes the successor to Bitcoin maybe.
Sorry is that post relevant to what we are saying ? if yes please xplian it in english !!