Topic: My Take on iGaming Promotion Through Social Media (Read 289 times)

Igaming has really succeeded in creating promotions, wherever social media is always the main way for iGaming to promote other businesses, especially gambling, which aims to make people interested and arouse the desire to play gambling with lots of profits, to make people who see promotions interested and aimed at customers. old people are attracted back and new customers are given attractive promotional facilities and bonuses. But without us realizing it, some of the interesting iGaming promotions are aimed at attracting new customers, which the new customers may not know about because they have been deceived by attractive promotions that have been strategized and may be fooled in the game. Because beginners don't know and only fall for advertising promotions that are given the promise of bonuses and lots of profits. And this often happens and is experienced by new customers.

Social media has always been the best way to promote casinos and other businesses but there will always be restrictions on some platforms like Meta. There are still limitations and requirements that the casino should comply with. I agree that Twitter would be better just like what other huge casinos do to promote more. Igaming has really been succeeding in engaging with their promotions which I think is a good sign and gambling and new forms of gaming have been really innovative these days. It's just that we, users, still have to be skeptical because even scam casinos are now spending funds on Social media promotions.

I'm just surprised it took them this long to use social media. It's been one of the best methods for promotion for a long time imo, just that there's probably a lot of limits I guess in connection with gambling since it's, well, gambling. But I reckon it would've still been a boost to their engagement imo. It's also a metric that helps understand the current engagement that they have with their users. I'm pretty sure Twitter itself is pretty lenient with gambling content, and it's a lot easier to see engagement there if properly grown as well.

Yes Islam have some highly strict rules and some of the countries within the religion have set those rules for their citizens,  and some go as far as giving life sentence to those involve in gambling,  but at the moment things are changing and Internet have helped a lot in that regards,  giving people the privacy to do whatever they like from the comfort of their home without a anyone knowing.

So the rate of gambling is increasing and the government of such countries are beginning to get use to it and since they can not monitor all their citizens online activities,  is far more better to now regulates the casinos and that is what most countries are doing.

This is the advantage of these businesses in today's digital developments.
They can easily reach out to masses to promote their respective ads.
However, even if they tap the public but they don't have good reviews, it will show later on with how they can truly attract loyal patrons.
Because they may attract potential gamblers in the beginning, but if they don't have good experience, they can easily spread the word.
And as we know, ,most of these social media influencers are just bluffs, meaning, most are fake ones who will show only the positive side of the site but not the losses they got. Because they are paid ones.

Exactly, they even paid influencers or these social media people just to promote a brand and tbh it's kinda saturated now with too many gambling platforms getting advertise especially at the end of the video and even ads do that as well. It may seems effective if that account has a good reach but even so I think only newbies will fall on it but newbies are that too many to be fooled

Islamic countries have their rules and they are very radical with that and with the religions that imply everything that Islam is , I respect that culture a lot, because they have Rules and things where if they are not followed they are Capable of getting into Serious problems and when this is how things are , I prefer to leave them as they are , because only 1 as a Person will not Make a Difference , and if they have already established things and rules, then whatever they can do , what I see is that games of chance should be accepted worldwide without any type of cover or lack of respect for religion or things that imply that it will be done Wrong , I am in favor of any game being given so that they can be successful in all the people of the world and They manage to do something great, players in the World , wherever they are, need to play and do Something so Healthy that it is to have fun.

This kind of promotions are not prohibited in my country as many are still advertising a specific platform and you can still see a sponsored post which relates to gambling this is also why many are exposed already into gambling and even the young ones. Social media campaign for the gambling sites seems very effective, you can also add the vlogger who are part of the promotional campaign, there’s so many ways to market the casinos nowadays.

Simply so. It is a rave ongoing that can't be stopped but controlled by the individual user of the app. I am talking about trying to stop gambling advert from always popping up. Some bank apps even these days have gambling sections where one can directly log into a gambling site and place a bet.
It depends on individual control over these paid commercials on social media.

The thing is that gambling promotions are prohibited in some countries where gambling is term as illegal such as some Islamic countries where gambling is labelled as haram,  so for that social media within that country will block all gambling-related adverts.

But if a citizen of such a country who already knows how to manipulate his way into bypassing such restrictions,  the promotion can still be pushed through with such promotion on social media, In my country some social media platforms block casino adverts.

Which of the social media forbids gambling adverts, i think nost of the social media platforms allow for adverts of any kind and these gambling platforms also have their own social media handles they use in making advertisement on their services, they also make use of social media influencers, paid ads services, bloggers, and uses other social media platforms to make adverts and pay them while some are done for free, just as you can discover this forum the way we have a number of gambling platforms making their awareness on this forum through a signatory campaign.

It is interesting to see how these gaming companies are using social media to their benefits.
Not only they are getting enough data but also personalized data which they can utilize to give a personalized gaming experience to their users.
Ads, promotions, bonuses, referrals etc... all becomes easy when social media is integrated.
Connectivity between users is beneficial for both the players as well as the gaming companies.

However, any prohibition of gambling at the level of governments and laws of a particular country, in particular, as you mentioned Australia, will not lead to the fact that the younger generation does not become addicted to gambling.  Such countermeasures always lead to only one thing. 
A ban on gambling will only have the opposite effect, as the forbidden always entices young people to try, and in this sense, such government measures will not only be ineffective, but even harmful.  Such a ban in this case acts as a hidden advertisement of gambling.  But I think that what you read about the intentions of the Australian authorities to ban gambling is just informational stuff in order for the inhabitants of this country to simply pay attention to the problems associated with gambling and the emergence of gambling addiction to such an extent that such players should be treated.  This is how I see the purpose of this information. 
Moreover, the USA has already tried once to ban alcohol.  We all know that this, one might say, scam turned out. 
Here is a similar picture will be in Australia in the case of a legislatively adopted ban on gambling.

If I remember correctly, I think I read somewhere that Australia is about to ban online gambling ads from the country, and gambling platforms can't advertise their services online. Now, I'm not really sure if they are also going to ban online gambling platforms or if they are just banning the ads for the concern that it may lead to luring the younger generation towards gambling since we all know how enticed the young generation is with the digital world.

However, I'm not sure if that is the case with other countries and what their take regarding online gambling and their advertisements, but I feel most of them only allow casinos operating online with a valid license acquired from the licensing firms and authorities of the same country they are operating in.

To be honest, the age verification measures or methods are a complete failure when it comes to safeguarding minors from gambling or products that they aren't supposed to see or use because most of the children use the mobile phones of either their parents or elder siblings and they watch YouTube, TikTok, surf social media platforms and play games and stuff all in those devices which are basically owned by adults but are easily approachable by minors as well.

So, these ads or promotions that are targeting people based on their age must find another way to safeguard minors since this method isn't working at all, it's a different thing if parents or elders are having parental control and stuff that protect those children from these things when they are using those devices.

Indeed, in most of the countries, restrictions aren't that with online gambling unlike with landbased ones. Therefore, engaging with social media advertisements would still benefit a gambling platform. Also, they won't spend money for something they do not know about so more likely those gambling sites who does so, have tested and saw the results of ads 'coz they'd be throwing their money if they won't know the negative consequences of it. Also, advertisement in any field doen't need to be too detailed. Recognition from players and potential players would be an enough result of social media engagement thru ads.

      -     Maybe in other countries, yes, but in some other countries like here, social media advertisement is very effective using popular influencers who are well known on social media sites such as Facebook, Youtube, Instagram, and TikTok.
In fact, it has been rampant even up until now.

There are a lot of influencers in my country who became rich by endorsing several gambling casinos online, and these influencers don't care if a lot of their followers will get broke in the end because of the casinos they've promoted because they've already paid.

Every medium of communication is very important as far as marketing and advertising is concerned. A smart marketer would always look for ways to do their work so as to pass across their information and communicate with the masses they target to have in engagement. So your stand in disagreeing with him is not bad  as all social medium platform are open to advertising because they generate funds and revenue  from it as the traffic increases to the site due to the advertising.

From my own personal experience in working in marketing, I would have to respectfully disagree with you. Any talented promoter or social media growth hacker worth his salt would know how to navigate the bans on gambling advertising and create a decent marketing campaign using social media.

No doubt social media has played a vital role in information dissemination when it comes to publicity. It creates room for a brand or product to reach out to a larger audience thereby creating awareness about the brand to the masses. With social media, a brand can actually expand their customer base across all divide irrespective of the region ethnic and language they speak. It creates room for more expansion in business horizon for more client base. Most times clients express their dissatisfaction  through the social media when they have no access to the organization in particular. Nevertheless, social media helps build and strengthen a customer-organizational base relationship.

The point is which casino will waste such money on daily basis on trying to reach out to all social media users without falling into bankruptcy I the long run,  social media have become a great advertising tool for i-gaming industry no doubt about that,  but still I still,  social media have not rated as the highest when it comes to gambling awareness creation,  affiliate marketing still rated the highest in the last statistics.

So I don't think spending such an amount on social media promotion is totally out of context and should be discarded.

well, the good thing about most of these social media platforms is that they can basically promote it for free. they can use their official socmed account to spread information about their upcoming bonus program or contest. but of course it is different if they will use the social media to advertise something and post ads.
and if the marketing team knows how to reach out those online groups where they can find potential players, that would be a nice addition to their possible players on board.

It's useless to spend that huge money on advertisements, Casinos will do a feasibility study first on the best platform to promote their casinos, We are talking about casinos where there are high restrictions on specific audiences and a lot of requirements to broadcast your ads and all studies point to affiliate marketing, partnerships, and specific platform to launch their marketing campaign.
I don't know if there are casinos that spend that huge money on a regular basis to advertise their platform using social media, Casinos know what they are marketing and where can they market it that is why we have so many active marketing campaigns for casinos here because it worked.
 

Maybe what you said above might make sense, because iGaming prefers to advertise on social media, you must know that social media is currently a routine role model for various advertisements and content, social media activity currently has a large percentage than advertising in other channels.

I consider iGaming advertising on social media to be one of the most effective places to introduce various things related to iGaming, in my opinion social media is very optimal and affordable for many people, anyone who visits social media will have a great opportunity for iGaming to download the game.

Overall, social media is one of the means to become an advertising partner for iGaming and one of the best strategies for advertising.

The potential of social media to help businesses thrive is beyond reasonable doubt. In fact, businesses that do not utilize social media are missing the big picture and lagging behind their competitors. I personally did not have direct experience handling gambling-related content on social media but generally, in terms of digital marketing, the potency of reach some businesses could get is truly enormous. Moreover, with detailed analytics, it makes calculating its effectiveness is truly manageable. Putting content in social media is also able to make it timeless due to the algorithm.

One question that arise is I did not know any further about how easy to comply with their content moderation and community guidelines or policy in regard to gambling-related advertisements, so I would be glad if someone or you were able to share the experiences managing that kind of stuff.

So you are trying to re-invent the wheels on gambling promotions? and you are trying to utilize the reach and power of social media. There are a lot of requirements and parameters when it comes to social media ads on gambling.

On Facebook alone, they have this requirement
https://transparency.fb.com/policies/ad-standards/content-specific-restrictions/gambling

So they always rely on partnerships, affiliate marketing, and forum promotions because these are well-established and proven to generate targeted leads, and people on social media are more active in following their favorite pages communicating and getting updates on their friends and relatives very seldom we see gamblers using social media to get the latest in casino industry.

I am annoyed with local gambling site advertisements because they place advertisements carelessly, the last time I saw a local gambling advertisement on a short video on Instagram and they placed the advertisement where it should not be, the gambling site has put the site's logo on the video lecture and this is too much and it is already entered into the criminal realm because this is a blasphemy of religion.
And I am very uncomfortable with local gambling sites because apart from placing advertisements haphazardly, some of their local gambling sites also introduce their sites via whats App messages and I get messages from local gambling sites almost every day with a different number. I feel they keep terrorizing me to play on the sites they introduce.

I beg to disagree here. Social media is very sensitive and easily moderate gambking activities if multiple problem that related to gambling arise. Twitch is the best example here to prove that social is not the future since they ban gambling related streaming on their platform due to multiple issues on gambling related their user.

This will gonna happened too on other platform if iGaming will become a hit on social media since there will always be a case related on gambling such as addiction, scam and other form of issues which social media moderator will surely take action to protect their consumer as the law dictates.

Casino can be promoted through social media to attract more people to visit the casino. However, it will depend on how the owner wants to promote because every casino must have a promotion plan. Before promoting, casinos will study what they need to reach more visitors and the strategy. After that, the casino will calculate how much budget must be prepared so that the casino can immediately start promoting.

If the budget is not too big to promote, the casino may continue to use the methods they have done, especially if they still provide good results for the casino. However the casino might also try to use different ways to promote the casino to get more members.

How did you come out with that figure?, and have you tried advertising on these channels for all I know Casinos go for a platform that converts like this forum and they concentrate on affiliate marketing, it's more cost-effective even the top casinos in the industry pick platforms that convert and get more leads, this is where casinos maintain their marketing, they create an announcement here, maintain a representative and launch signature campaigns.

Casinos will just waste their money if they are going to experience so they prefer platforms that have to give them more leads and conversion.

I think any company that wants customers ideally would be taking advantage of social media. Everything is on there no matter what industry you are in, it is an effective medium and that's going to take people and possibly make known what you have to offer.

Good luck on your journey!

I have a good amount of exposure into social media marketing and from my experience, I can say that social media marketing is somewhat not proper. Social media advertising is usually very effective for e-commerce but gambling is a different breed. It requires loyalty to thrive for long time. Honestly, social media marketing can't build loyalty.

That's the simplest reason why gambling advertisings are most effective in specific communities and affiliate networks.

Your compilation of statistics and optimistic portrayal of this as the future is brilliant. Would you say that these tactics are improving the iGaming industry or are they merely new means of taking advantage of people's weaknesses in order to make money?

broad exposure of a brand? Amazing, but worldwide visibility for what? To encourage more compulsive actions? Profit-making is a fundamental aspect of business, and I have no issue with it. Admittedly, let's not act as though everything is sunshine and spice

Difficulties and dedicated effort? Added disclaimers, great. But most of the time, good intentions lead the way to damnation. This is only lip service unless you're taking concrete steps to actually prevent addiction

The project you have planned excites us. The world doesn't need another glitzy trap, though, let's be quite clear about that. Make it meaningful or don't bother at all.

well, very expensive it is. But, actually, you need just about $6.2 millions per day, to most every accesible media on the web. Here is just today's calculation how to go up to 19k advertisements sources: https://bitcointalksearch.org/topic/m.62741303

I think that gambling advertising  on social media is ineffective and very expensive, since gambling is basically prohibited in most social media

The iGaming Revolution on Social Media

I've dived deep into this exciting revolution, where iGaming meets the dynamic world of social media. We've compiled data from platforms like Telegram, Discord, Instagram, Facebook, Twitter, and even TikTok to show how iGaming companies are using social media to engage you, the players. Our research reveals the strategies that are shaping the iGaming landscape today.

Personalized Engagement

One of the things I love about social media is how iGaming companies can connect directly with you. They offer personalized promotions, including exclusive bonuses and invitations to special tournaments, all thanks to the versatility of social platforms.

Global Brand Exposure

Social media allows iGaming establishments to reach a global audience. They can showcase their services and products to a diverse audience, expanding their potential customer base significantly. It's a win-win for both players and companies.

Real-Time Excitement

Social media's real-time nature is perfect for keeping you informed about live events, tournaments, and exclusive offers. It adds an extra layer of excitement to your iGaming experiences, making them more thrilling.

Challenges and Our Commitment

While social media and iGaming offer many advantages, they also come with challenges. We're committed to responsible gaming and ensuring your well-being.

• Advocating Responsible Gaming: We believe in promoting responsible gaming by encouraging players to set limits, recognize addiction signs, and seek help when needed.
• Safeguarding Minors: We're serious about preventing minors from accessing gambling content on social media. Age verification measures are in place to protect them.
• Managing Addiction Risks: We understand the risks of addiction and strive to balance promotions with your well-being in mind.

Anyway, social media is probably the NOW and the nearest future of iGaming/Gambling promotion. Although most operators still uses affiliate networks and partnerships as core of their marketing strategies.