I don't get the fuss with all these recent rebrandings. It looks like a cry for attention. "Look at me I'm exactly the same coin but now with a new and hip name!"
And I think Openstream is a terrible name for several reasons. First reason being that it doesn't say anything relevant or interesting, secondly because it's already being used by a number of companies and there's even a programming language called OpenStream and I think it's pointless and just generally confusing to rebrand to Openstream. But you know, it's just my opinion.
I disagree with you on your first point. I think this is a long term marketing strategy, not a short-term cry for attention. We have a really small community at the moment, so it probably wouldn't even reach a large audience. Coins is right in the fact that this is the right time to go through with this because there will be less of a fuss than when we are more established.
However, like you, I'm not totally sold on Openstream.
I would like to see a preliminary questioning on what names we as a community might like aside from Openstream, and then vote on those. Right now it's just a binary - Spreadcoin or Openstream. I would love to hear other people's thoughts for names.So yea. For the name change. Not sure if Openstream is the way.
(I voted for the latter option - Why not choccowakadoodoo... or whatever..)
Edit: Is it possible to name the business platform Openstream (or something else) and then keep Spreadcoin as the "infrastructure" to said platform? Then we could keep SPR as the ticker, which I am in favor of!
But then again, I don't know how this will look in the future. I was seeing it as we have a business facing entity named Openstream, and then the underbelly of that is called Spreadcoin. This set up could just make things more confusing though.