Seems like you just caught a few other scam ICOs as well, in Onecashnet, and BloodBTC. The line is also plagiarized countless times on both ICOs and mainstream websites, perhaps from a preexisting template.
Their idea of their project also seems "too good to be true", I mean, I sincerely doubt that a company of their caliber will ever be able to get such big partnerships going:
Even if they do not scam you initially, you're still trusting them a ton to uphold the value of their crypto tokens and back it fully with gold all the time, which is extremely unlikely. The sale has not started yet and website doesn't seem finished, so I'd watch out as they try to enter Bitcointalk to announce their scam now.