I’m just 34 y.o. I used to think that I’m really average in talents and skills, even below average. I didn't know math or science well. Never was a successful programmer, software developer or engineer. The only thing what I am trying to do is constantly learning new things.
Let’s remember 10 years back, when you needed to hire for example digital marketing manager, your skill demands was quite low: you wanted them to be able to:
- basic communications skills inside team, to understand some product features
- connect some words into advertisement slogans
- explain to designers how to attach that slogan to picture
- send an email
- know what forums is; and search engines exist
This list is quite simplified, but.. What is today? When you are going to hire new digital marketing manager, you will expect them to:
- Know everything about all modern distribution networks, including theoretical materials understanding and practical tools knowledge.
- Have strong analytical skills, including understanding of conversion chains, multi-channel funnels, math-statistics advanced concepts
- Have good webmastering, website creating skills, web-design, layouting, UX/UI-design, and good copywriting skills, SEO, SERM. Ability to instantly create several landing pages and so on.
- Use basic programming skills, starting from Google Sheets and MS excel handling and to R-scripting and some data mining understanding.
- Have video production understanding, scenarios-writing skills, communications-with-influencers experience, and PR/Media distribution advanced concepts understanding.
- All modern trends and concepts understanding, including neural-networks basic understanding and blockchain fundamental basics and some applied experience
- Able to send an email.
And this is just for juniors, for Sr. marketing manager list would be even bigger, and also will require proven several-years experience and solved cases with each bullet from it.
10 years ago I have about 10 people in marketing team to handle 2-3 marketing channels, today I have just 1-2 people who are handling the same amount and much deeper and more efficiently.
Over just 10 years requirements in almost every IT-related area have dramatically changed. Remember HTML-developers and Jr. PHP coders? Compare with modern Full-stack software developer and Front-end-rocket-developer requirements. Product managers, brand strategists etc. Just wonder a little into your memories and you’ll find a lot of examples of this very great phenomena:
Every year requirement in modern IT grows and expands really strong.
And every new generation goes much faster in their educational speed and quality. Just take a look at modern children construction-kits, for example Arduino or Raspberry Pi kits recommended for 10 years-old kids.
It is hard to predict, how requirements to digital marketing manager will look in 10 years later, but I do believe them will change significantly. And as today we smile remembering skills years ago, so imagine how in 10 years later our current (on-the-edge) skills will look.
I was interested in topics related to quantum computing since this topic had appeared. Over several years I passively read some articles about them, watched some basics videos etc. Not so deep, but well-aware about key concepts and potential.
Beginning of 2019 was pretty intense for me, so I skipped a lot of new things and “constantly learning approach”. Several weeks ago I decided to take a look “what's new in there, in quantum things”.
You can't imagine the depth of my wonderment. Just 8-9 months ago it was mostly theoretical thing. And today, I’m able to code algorithms and run them on IBM Q using my smartphone. I searched on bitcointalk about last topics related to quantum things, they are mostly dated by end of 2018.
Just 8-9 months and I became strongly outdated in this topic, not even scratching the surface.
Check some:
https://docs.microsoft.com/en-us/quantum/install-guide/https://www.ibm.com/quantum-computing/Future is running so fast, how not to be late?