So this would mean that people who are going to use your service will have to plan (or guesstimate) months in advance what vegetables they are going to need. This is why this won't gain traction on a large scale, especially since most people can barely plan a week ahead.
Can't agree with that, I know many families, that buying for example potatoes on whole winter (around 100 kg - 120kg on family) somewhere in November - December.
There are people who like to buy in bulk but, at least where I live, this is only a small minority (might be different where you're from). Over the last decades, technology has been making our lives more and more convenient. If your goal is to attract a large customer base you should always keep the convenience of your service in the back of your head. Because I feel like if your service does not make the current way of things convenient I doubt it will grow beyond a niche start-up.
But then again why would people use your service when they can go to the supermarket and buy it there?
Another part of this idea - let people grow
ANY vegetables, for example, you can't go and buy in supermarket tomatoes called san marzano.
If you're looking to be able to grow
any vegetable, I'm assuming you will have to work with greenhouse agriculture technology because I don't think it's possible to naturally grow any vegetable in one single location. This is certainly possible but will be an additional cost since you need to buy and install the infrastructure necessary.
I really don't see how you are going to beat supermarket prices by 40 to 50%, especially since prices for vegetables are already pretty low since supermarkets buy in bulk and often times have very favorable deals with local farms. And when you're offering 24/7 live stream, which is a cool feature, but it's an expensive luxury for your model. Of course, as your model gains traction it will be easier to reduce costs but since I don't think it will gain much traction I feel like your model will be very expensive (initially).
I like the essence of your idea but the model as it is right now still needs some major tweaks before you can come close to making it into something that can actually succeed.
Yes, I understand your point of view, it will be very expensive, if I'll get for example just 10 clients ready to use my service and I understand, that in first months I need to be ready work in "minus". But for example, 250 - 500 clients could change this situation. I agree, that this model still needs some major tweaks, this idea just 3 days old.
It's up to you to do the math and figure that out
.
So this is what I would do.
In Belgium there exists this concept of sharing a cow. You can go to their website and basically order a part of a real cow. Only when the entire cow is ordered the cow will be slaughtered and divided into equal packages (this to ensure that the entire cow is used and nothing is put to waste). As soon as 100% of the cow is ordered your meat will be delivered to your house for free (for more information you can head over to
https://www.deeleenkoe.be/nl). This concept has been around for some years and has been quite successful.
You could do something similar for your project. Instead of directly assigning a parcel of land to each customer I would rather set bigger parcels of land up for hire. On each parcel, you grow a specific vegetable/crop. The customers are able to purchase a certain percentage of the land (or rather, a percentage of the vegetables that parcel produces). Of course, customers can buy percentages of different parcels of land that grow different types of vegetable, this way the customer can build up a diversified portfolio of veggies
. Around this concept, you can build a dashboard that allows your customers to keep track of the progress etc. The benefits of this, as opposed to your original plan, is that it becomes a lot more cost effective to provide these additional features you mentioned. For instance, instead of having to set up an individual live stream per customer you can now set up one live stream per parcel of land. Since multiple customers bought the parcel of land you now only have one live stream to provide them with.