Shadily Staying in compliance with their posted "promise" of not selling any products until Neptune to keep original purchasers ROI possible, and those interests in tact..
Unfortunately mining for themselves instead, which completely undermines (no pun intended) this. Even worse so. And also flies in the face of their "promise" of never mining more than 5%. Could be speculation, but it is interesting they've been mum on the whole subject.
Lies and more lies more likely.
Funny thing is KNC will most probably be regarded as a worse company for BTC than BFL when all the dust settles, although I'm sure many buyers who got left stranded will disagree..
KNC is completely skyrocketing the hash for short-term gains, while BTC price stays stagnant and declines, making people less and less interested in mining for themselves and spreading the network more evenly, and across many points, something essential to decentralization if you ask me. The future will be centralized hot spots of hashing power, whether state backed or backed by investors. Who will give out cloud shares as they seem fit and at their price. Essentially another version of a hierarchical bank, bonds, or better yet a public stock.
I think KNC would have to start a war or kill a few people to go below BFL's public standing.