IMO an escrow service is the hardest to start from scratch. It is basically required for you to have either
a) Some existing trust - I don't care if your account is new because you want the name, but I do care if/that you started or have previously run a verified or trustworthy endeavor.
b) Some publicly verifiable recourse options for people entrusting you - address, name, phone number. Like you said you're offering it as a person, so who is that person and how I know you won't run off?
c) History. Kind of like a), this is like btc-e which *I* trust (not that you should, make your own judgments). I understand their desire to be anonymous, that's fine by me.
Just my 0.0002 BTC.
Answer to B is:
Noah Kocevar
6527 Mallard Landing
Fishers, Indiana 46038
+1-765-274-8924
Answer to C is:
my original account is nkocevar, but I was driven away because people dont seem to trust 16 year olds, and people thought I was scamming, but really I was just a Bitcoin Entrepreneur with an early start.
Alright I respect that. Here's some free consulting for you:
1. Get your own domain name
2. Allow your potential users to submit 'forms' instead of the open-ended 'contact' form. Also don't call it 'Contact', call it "Request for Escrow" and take down all the information you need without the user having to write some open-ended question (although do make that optional if they so choose).
3. Get out of the US. In fact, stop offering your services right now until you register your potential 'company' off-shore and as a business entity. You're in the wrong place to do what you want to do.
4. Don't put 'Testimonials' section up until you have some.
Could you explain number 3 in detail?
*grumble* only cause I'm feeling nice. Feel free to throw me a trust score
You don't have to physically 'get out'. Just register a company somewhere outside of the U.S., such as Panama, or preferably any country that is bitcoin friendly. Isle of Man maybe? Different countries have different registration requirements, but usually the cost is minor <$1000, if not even <$500. Then you register a domain under that company's name, and basically everything you do it's just your 'company' that does it (aka company email, taxes if applicable, etc.)..
Orr, a NOT RECOMMENDED but what I would personally do in your situation is operate as anonymously as possible like btc-e does where you register some domain in some random country then host in some other random country, using only bitcoin as payment and I HAVE A FEELING throwing a fake name on the ICANN domain registration (not sure what btc-e does, if anyone wants to chime in how they do it, go for it). Btw it's technically illegal to put a fake name on a domain registration but your site can be easily cloned and put up again in another jurisdiction. Your trust comes from fulfilling orders successfully instead of operating by government rules IMO, and that's what I would be looking for in this type of service. In fact, some services LIKE BTC-E are better off off-the-radar and I would consider more secure because of that..
Let me know if you have any other specific questions, but do note that I am no way a legal adviser nor am advocating you take any course of action. Just sharing some wisdom for a fellow free-thinker.