It has the simplicity the common person is used to, with innovative features added. Just the idea of transferring value like Bitcoin and Gemz as easy as sending a message without having to deal with long addresses is on it's own pretty cool, but it's much more then that. The whole attention based economy makes it even better where the user is put in centre of the ecosystem.
An example:
we are building a social network based on attention economy. If someone wants your attention they need to pay you directly. (With LinkedIn you pay the company to send unsolicited messages to users. In Tinder you can’t send unsolicited messages to girls you like even if you wanted to. In Instagram you can’t get the celebrities attention because their hashtag is being “spammed”. In Gems you will be able to do all these things if you pay the right price in GEMZ. The cost to send such an unsolicited message is dependent on the relative popularity of the recipient using a bidding system commonly employed by Google.