I would hardly call their design "Cheap" in any way. Looks quite professional and that's coming from a UI designer. Anyway, I did some quick digging. The domain was updated on 2019-07-02. Updating doesn't mean the website came up from the dead. It just means they went probably live with their betas/testing during that time. Also, it's registered via escrow.com so most likely they have spent some dough on this domain to acquire it. Their CEO (Dustin Walper) has been fairly active on twitter from the past few days, other than that his activity looks pretty normal. I feel like they have gone into their promotional phase now, hence why we are seeing this post. I couldn't find any reviews of their exchange except from one tweet from a guy named "Jack Dani". His profile looks legit as well. Anyway, I feel like they should have designed a professional thread for Bitcointalk. This thread adds no confidence to new users.
Our designer will definitely appreciate this comment. You're right about the promotional piece. Since we can't run ads through Facebook and Google, we had to get creative with our advertising. We usually like our customers' testimonials on Twitter (newton_crypto) that are similar to Jack's.