Well, it doesn't directly suggest that, since Square made most of the profit from acting as a buy/sell platform of BTC and not as a merchant. But it goes without saying that adoption rates are only going to increase in the future, imo.
Its embarrassing that I missed that part. Good read. Would merit you if I had any left.
It's even worse than that....
https://www.ccn.com/heres-how-much-revenue-square-earned-from-bitcoin-trading-in-q1/
Or, if I may rephrase that, attract every hyena on a 200 km radius with the smell of fresh money.
None of those involved are charities that are interested in the development as long as it doesn't bring them profits, take that away from BTC and you're not going to see them again.