Setting up an escrow business that carries out this service for products advertised on TV could be a great opportunity, as well as being brilliant promotion for bitcoin.
TV shopping channels are legitimate companies that have to abide by certain laws and sales of goods acts. thus you can trust they will refund people. so escrow is not really a requirement in regards with this topic.
and there does not need a 'message'.... customers just sign up to the TV network with 3 details
name, home address, and a bitcoin public address before they shop (once in a life time event)..
the rest is easily done by qr codes and public address recognition linked to the stock database and customer database. and customers can then freely buy what they want when they want simply by funding the QR code on screen.
i find it funny how people put bitcoin into exchanges freely. but think a TV station is not to be trusted. in my eyes escrow services should only be used for strangers/unknown recipients you have not trust with. not legitimate businesses. as the 1% escrow fee most places charge and the 1% bitpay cashout fee, will make merchants think that bitcoin is still 2% and delayed, much like visa.. causing them to not want to use bitcoin.
it needs to be straight forward to impliment, self managing, cheap, cost saving..and fast