Hello everyone Merry Christmas to y`all, Google as really been helpful to us all, making everything easier and secure for us even to the extent of generating a secure password for us without even charging us anything (I guess this is how most internet users feels) but is this really the truth? are they really doing this for us freely?, Actually NO.
They get more from us than what we do get from them and this is our data online but i get it most of us don`t really have anything to worry about here since we are just common people (to us) but to Google we are more than that i guess they value us more than we actually value ourselves.
I recently took a digital marketing course were I discovered that Google makes most of their money from digital marketing here is some fact about Google
I know digital marketing is not bad but here is how it may affect your privacy:
- data collection: Know one thing all your data online are being collected by Google for digital marketing which they use for personalisation of Ads as they claim, this include your browsing and search history, location and more. Infact the more you use Google product either Google map, gmail and others your data are being collected by them (i.e your data are collected from every of their product). Fun fact, even if you use Incognito tab or turn off anything about this data collection they will continue to collect them because they can't just do without your data.
While There are somethings we usually do or search online which we may never want to see an ad relating to it but just the fact that we already searched for it Google may generate ads of such for us. - Transparency: Gooogle is not as transparent as they claim and that is the reason they usually faces privacy data lawsuit and so we the users don`t actually know how much of our data are being stored with them even to data about our private health information, what they do with it and who they may share with.
- Data security: there is something that is not really common to hear which is from the fact that Google has face some severe data breaches like the 2014 Google password leaked of nearly about 5 million users, lawsuit for tracking private or Incognito browsing in 2020 and others
- Phishing scam: it is no longer a new thing in this forum about how many Google users has fallen victim of Malicious link from Ads from Google, which proves that they actually gives less attention to users security.
I know most of us don`t really have much to worry about here since it looks like we don`t have much to protect online but our dependency on Google is just too much and its more like censorship because in a nutshell Google influences our activities online if we continue like this. We don`t literally need to stop using Google product and services but limit our dependency on them and this process is known as DEGOOGLE.
some Alternative for Google product include:
- DuckDuckGO for search engine
- Tor and Firefox as browsers
- Protonmail as email
- OsmAnd as Map
- MEGA as cloud storage
There are other products that can be use for alternative for Google products, you just have to find the one that works for you better. Here is a link for a good ad blocker for Chrome and other browsers
https://ublockorigin.com/ Sources :
How to DeGoogle Your Life: Why You Need to Take Control of Your PrivacyOther privacy and security guide :
Privacy and ways to protection