The fitness lifestyle media company’s “anti-metaverse” platform will give users incentive to ski, run, bike or hike using NFTs and other rewards.
It's called “Outerverse”: A platform where hikers, bikers, runners, skiers – outdoor-doers the world over – can earn rewards for tracking their real-life activity atop crypto rails. Skiers, for example, could unlock chances at a heli-skiing expedition, Zoom calls with famous photographers, perhaps Warren Miller movie tickets – definitely non-fungible tokens (NFT) – by notching days out on the snow.
Outside Interactive, the conglomerate behind Outside Magazine and a raft of outdoor journalism outposts from Backpacker to Climbing, as well as fitness lifestyle brands such as Yoga Journal, is leaning into Web3 with an “anti-metaverse” NFT platform. The aim is to give readers incentive to spend more time among the trees rather than vegetating in VR.
(Source: Coindesk)