Well esports in a niche market so I think this is a good idea. I'm not sure though if we have tokens already who targeted that specific market, but it's always good to have competitions around.
I guess an Announcement thread will be good and of course white paper so that we can comment more about your project, so good luck. We don't know, probably coming to the end of a long bearish alt market and if you could go open this one once the bull market starts, it will be very advantageous to you.