Topic: [PEARL] 🔵🔵🔴 INVEST IN LOYALTY MARKETPLACE AND ROAMING 🔴🔵🔵 (Read 194 times)

Every buyer is interested in optimizing the value of his (her) shopping cart in the «here and now» mode. In order to achieve the highest level of efficiency, Liquid Bonus Medium will simultaneously utilize the following set of customer incentives:

Social incentive: personal involvement in the formation of an interactive offering map – share your best daily purchases with community for everyone’s better savings and community will help you saving tomorrow too;

Financial incentive: spend half a minute to send your daily receipt to the network and get your Liquid Bonus reward for your work. Unlike proprietary points, Liquid Bonus tokens can be instantly collected and redeemed any time in the future;

Convenient saving incentive: every Liquid Bonus wallet owner is offered to compile a shopping cart inside in the mobile application in order to find out the nearest store with the best purchasing price for selected products based on available information about actual promotions and offerings;
Mobile Liquid Bonus wallet application with the seamless use of the location update function is a unified entry point to the global marketplace for promotion campaigns and loyalty programs. LiBO Wallet is aimed for storage of Liquid Bonus tokens, exchange of proprietary points and miles and support 3Data sourcing technique for data aggregation from suppliers, retail networks / sales outlets and consumer-generated data.

Using Blockchain technology, the Liquid Bonus Medium eliminates most frictions preventing instant use of rewards and other customer benefits by introducing the interoperable Liquid Bonus (LiBO) reward tokens in combination with online marketplace having location-based (LBS) capability.

Being used as a single unified rewarding mean inside the decentralized borderless international environment, Liquid Bonus tokens shall play a role of the high-grade fuel for the next generation global loyalty and rewards ecosystem.

«3D^ata sourcing» TECHNIQUE

The Liquid Bonus ecosystem will accept, consolidate and present in an optimized form the following geo targeted data: 

•   OFFERS FROM BRANDS AND SUPPLIERS - scheduled promotions and daily offers from manufacturers and suppliers. Recently, brands are increasingly active in the establishing direct contacts with consumers, so this communication channel is seen as no less important than retail;

•   OFFERS FROM SHOPS AND RETAIL NETWORKS - promotion campaigns and daily offers of single shops and retail networks are facing constant communication need for efficient delivery of their actual proposals to the target audience. We consider the notion of "target audience" not just as a usual classification of buyers, but rather as their current location. Indeed, targeting location to a country or city can’t answer the actual consumer needs due to the complex logistics in urban areas. Most potential buyers will likely reject to cross a city for catching some discounts. The only exception is seasonal sales with significant discounts but the majority of daily purchases made in the "here and now" mode. That is, in order to achieve higher effectiveness of sales promotions, retailer should be capable of establishing communication channel not just with visitors, but also with all potential buyers located close enough to be hooked by the offer. The era of developed information technologies and mobile communications makes it possible to replace all barkers screaming about local sale with an automated means of Liquid Bonus aggregating loyalty and discount offers and distributing related information to consumers located in the immediate vicinity of the point of sale.

•   CONSUMER FEEDBACKS - the main focus here is on aggregating information from consumers, primarily in the form of cash-desk receipts, uploaded into the system through the Liquid Bonus wallet application. In addition to the social component («being happy with a good daily deal, don’t hesitate helping others to get it and next time they will help you»), as an incentive for submitting receipt to the Liquid Bonus medium, the LiBO token «thank you drop» shall be automatically transferred from the system to the consumer’s wallet.



----- yours, Liqbo.com
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=========     STARTS 18 FEBRUARY 2018  =========  Liquid Bonus Loyalty ICO   =========  ENDS 30 APRIL 2018   =========
THE FIRST GLOBAL DECENTRALIZED INTEROPERABLE LOYALTY MEDIUM SOLUTION BASED ON STATE-OF-THE-ART SIDECHAIN WITH 2-WAY PEG

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Recently, we were asked about the total available market and market capitalization for the Liquid Bonus

Please find some figures below:


According to the Allied Market Research, the global loyalty management market was valued at $1,931 million in 2016, and is projected to reach $6,955 million by 2023
Estimating the overall turnover of loyalty programs in conditional US dollars, we are based on the figure of about $80 billion in 2017 and at least $230 billion by 2023.

Assessing the market share of about 1% in 5 years, we assume about $2,5 billion turnover through the Liquid Bonus® Loyalty Aggregation Medium.

Taking into account that according to the 2011 study from SWIFT EXCHANGE and COLLOQUY,

"Out of roughly $48 billion worth of perceived value in reward points and miles American businesses issue annually, at least one-third, representing $16 billion in value, goes unredeemed by consumers",

our estimation of $2,5 billion annual turnover is rather pessimistic than realistic.


----- yours, Liqbo.com
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=========     STARTS 18 FEBRUARY 2018  =========  Liquid Bonus Loyalty ICO   =========  ENDS 30 APRIL 2018   =========
THE FIRST GLOBAL DECENTRALIZED INTEROPERABLE LOYALTY MEDIUM SOLUTION BASED ON STATE-OF-THE-ART SIDECHAIN WITH 2-WAY PEG

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This story is not about yet_another_loyalty_program

We have designed and are integrating a decentralized system which shall enable "loyalty roaming" service.

It has mobile user interface though. In addition to a mentioned trivial "userID service", it shall provide

- wallet for Liquid Bonus tokens

- location-based service for showing nearest retailers accepting or issuing Liquid Bonus tokens

- marketplace for a daily deals (attractive loyalty program options, promotions & discounts ... next door!)

- loyalty points-n-miles exchange

We target smooth international operation so it shall become a valuable option for all - brands, retailers and traveling consumers / worldwide purchasing consumers



----- yours, Liqbo.com
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Telegram Channel (@LiquidBonus)  Telegram Group (@LiqBo_SUPPORT)  Twitter (@Liquid_Bonus)   Facebook (@LiquidBonus) Medium (@LiquidBonus) Youtube Channel   Reddit

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=========     STARTS 18 FEBRUARY 2018  =========  Liquid Bonus Loyalty ICO   =========  ENDS 30 APRIL 2018   =========
THE FIRST GLOBAL DECENTRALIZED INTEROPERABLE LOYALTY MEDIUM SOLUTION BASED ON STATE-OF-THE-ART SIDECHAIN WITH 2-WAY PEG

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Join The Liquid Bonus Token Sale! CURRENT MAX BONUS: 50%

What will happen to retail in 2018 — Part I

(an extract from a series of interviews with retail industry experts, translated from Russian)

Julius Kuznetsov, Founder and CEO FINSTICK Innovations LLC:

In order to imagine what will happen to retail in 2018, first of all we need to consider the main technology trends affecting consumers may be even more than retailers.

The rapid development of mobile devices and networks has led to an unprecedented consumer awareness strengthening the status of this party dictating market rules. More and more trading procedures are being transferred from offline to online. Supply chains and consumer product distribution are being adjusted to the dominant online processes too. Retail has actively joined the technological race. From mastering simple IT solutions focused on WEB interface and automating existing business processes (primarily CRM), it has moved to a truly knowledge-intensive sectors of the IT economy, such as big data and the artificial intelligence. Taking into account the universal desire of cost reduction by further improving the concept of self-service in still common offline stores, it is difficult to overestimate the importance of such projects. 2018 shall not make revolution in the development of retail industry. Nevertheless, it will definitely be remembered as a year of adaptation to the new consumer-centric conditions and rules of making retail business.

2018 will be the year of

Showing reduction of the lower and middle level stuff of the offline retailers. The steady sales and business automation along with the progressive introduction of artificial intelligence shall inevitably affect the corporate HR policy and lead to a revision of staffing. This year, computers will continue to actively replace humans at customer service and call centers, legal and financial departments, as well as at offline retail outlets.

Mass introduction of proactive sales model, which will become the key success factor for business development. The leading retail market positions will be successfully taken and consolidated by those players who will be the first to master and use emerging applications based on artificial intelligence and big data. Automated proactive sales will ensure both — the demand forecasting process based on big data analysis and automation of consumer motivation algorithms. Therefore, stories like the one happened to the American teenage girl, whose father found out that she was pregnant later than the retail network offered goods for newborns, shall finally move to the category of everyday in 2018.

Decentralization of loyalty and discount programs. According to a perennial market research, the trend of loyalty market saturation has been confirmed last year. Bond Brand Loyalty Report ‘2017 called «THE BATTLE FOR LOVE & LOYALTY» (in collaboration with VISA) concludes “MEMBERSHIPS ARE UP, WHILE MEMBER ENGAGEMENT IS AT CAPACITY”. In fact, the situation is even worse, since their figures show slight decline instead of stagnation. The number of active memberships have declined from the average 7.8 active memberships per user out of 10,9 (72%) in 2014 down to 6.7 active memberships out of 14.3 (just 47%) in 2017. “Since our 2014 study, the average number of Program memberships per American consumer has increased steadily from under 11 Programs to over 14. Meanwhile, the number of Programs in which Members are active, meaning they have earned or burned Program benefits or rewards, is virtually unchanged at just under 6.7 (47%). This suggests that Americans are willing to enroll in additional Programs, yet their capacity to engage has reached a threshold.” — concludes the report

Thus, in order to overcome this negative trend, retailers and loyalty providers will have to start reviewing their loyalty strategy this year. Indeed, all existing centralized loyalty programs are complicated and costly, especially those having inhouse issuance and redemption process in combination with customized compensation scenarios and proper security level of loyalty transactions. At the same time they hardly reach compatibility with other loyalty systems which can be achieved through regional or industrial coalitions. 2018 shall bring new initiatives and solutions aimed for uniting diverse loyalty programs into a single, decentralized ecosystem which will guarantee proper confidentiality and respected interests of every participating Party. This shall give a fresh impetus to the loyalty market development by expanding it to a new global level. Moreover, decentralization will be able to spare loyalty programs from highly unpopular measures aimed at limiting the amount of deferred liabilities such as proprietary points and miles. An external decentralized intermediary system shall allow consumers to keep their bonuses, thanks to withdrawal option which can be used prior to expiration of proprietary points and miles. Thus the surplus of corporate liabilities caused by constant bonus issuance process will be additionally compensated by this option enabled with decentralized loyalty ecosystem.

Comprehensive simplification of retail purchasing process, increasing convenience for consumers, the introduction of pre-ordering and self-service systems for offline stores, the further development of distance order trading with flexible delivery service. In 2018, buyers will no longer be surprised at the lack of cashiers on exit and cash-desk queues have good chance to turn into exotics already this year. There is a great potential for further development of automated delivery systems for remote and sparsely populated areas using drones and other exotic means but conventional courier delivery business will continue to evolve together with an increase in online sales.

English translation, the article was originally published in




https://www.shopolog.ru/metodichka/kompanii-i-rynki/chto-zhdet-riteyl-v-nastupivshem-godu-chast-1/




-----вaш LiqBo.ru  

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=========     STARTS 18 FEBRUARY 2018  =========  Liquid Bonus Loyalty ICO   =========  ENDS 30 APRIL 2018   =========
THE FIRST GLOBAL DECENTRALIZED INTEROPERABLE LOYALTY MEDIUM SOLUTION BASED ON STATE-OF-THE-ART SIDECHAIN WITH 2-WAY PEG

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Telegram Channel (@LiquidBonus)  Telegram Group (@LiqBo_SUPPORT)  Twitter (@Liquid_Bonus)   Facebook (@LiquidBonus) Medium (@LiquidBonus) Youtube Channel   Reddit

Thank you for your notice and good wishes

In fact, we have been following those "many projects already try to do the exact same thing" since more than one year now & have discovered that there is one common blocking point for all of them - they have been trying to use a public blockchain (mainly Ethereum) which is not suitable for retail due to low speed and very long time of transaction resolution. So all of them were doomed to failure together with all new ones being announced as they are based on Ethereum blockchain.

This is why we have spent much time for PoC related to the blockchain throughput last year. We've decided to use customized blockchain for that.

We have finally achieved the level of 4000 transactions per second that we considered in November as a good benchmark for starting of the retail project. Our solution is capable of upgrading to 10 000+ transactions per second. This is still far below VISA and similar systems but we are sure it must be enough for commercial launch and operation during 1-2 years. We intend to keep working on the base technology so we are sure we will be inline with growing demand for throughput.

You are totally right about marketing. There's a lot to be done. We understand this so we mainly target retail events for searching for partnerships.
Hopefully this will work well!

This is actually a good idea. But the problem is, since 2017 (last year), I have seen many many projects already try to do the exact same thing. As in one single loyalty points system to unite all existing ones. The problem also is that none of this are recognizable names in the commercial world, so they have a huge task in trying to encourage merchants to use them.

I think it can be successful, but it needs to partner with a big project that already knows how to do marketing. That is actually the most important point. Marketing. Do that well and you have a chance.

LOYALTY 2.0 or why Liquid Bonus® is useful to retail

This presentation has been prepared and made for Retailer Conference 20 FEB 2018 in Moscow



This presentation is aimed at highlighting the problems of the legacy loyalty ecosystem in retail and to offer new ways of improving it by means of decentralization and combining of centralized proprietary loyalty programs and their coalitions into a single global unified ecosystem.




Review of the reasons which, in our opinion, preventing from further progressive development of business associated with loyalty and discount systems



MAIN HOLDING FACTORS FOR RETAIL

High cost of ownership is caused not just by technologies (they are being improved and become cheaper every year), but rather by centralization and closeness of legacy loyalty systems. Every program shall bear the costs for the creation and deployment together with operation, which will never allow making loyalty systems a truly mass product, affordable for smaller market players.

Expiration of points — an extremely unpopular measure that hurts service expansion, but this is inevitable for every retailer at least until there is an alternative way of limiting deferred liabilities.

E-cash and card transactions help to simplify the presentation of privileges to consumers and redemption process, but transition to cashback inevitably leads to the loss of the loyalty “game” with consumers, thus loosing the key success factor of any loyalty program. Banks and payment systems are in love with cashback, but is it so useful to retailers !?

Mastering cashback as a replacement of bonus points leads to direct competition between retailers which, instead of paying-back for their investments in loyalty programs, throw their marginality into the furnace of price wars.



CONSUMER LIMITATIONS restrain the evolution no less than the factors described above

The relentless pressure of program proposals has already led to loyalty market saturation — to such an extent that it affected the ability of consumers to effectively use their subscribed programs.

The complexity of signing-in and adaptation is due not so much to the complexity of working with a single program, as to the problems faced by a consumer who has to repeatedly go through the same procedures

Control — it is already impossible for average consumer to effectively accumulate and timely reward bonus points of numerous loyalty programs



If the current trend will not change very soon, and the number of proprietary centralized loyalty and discount programs will continue to grow at the same pace, then the percentage of active users will drop down to 30% by 2020.

This will cast a doubt on the feasibility of creating new legacy loyalty programs.




Comments to the basic set of properties necessary for making possible the decentralization of loyalty ecosystem:

Any customer-specific data, business algorithms and methods, as well as operating conditions of existing loyalty programs should remain confidential in case of their joining the global decentralized loyalty ecosystem;

Economic viability and unification are also the determining factors of success.

It is essential that the consumer abstraction from numerous proprietary loyalty interfaces is not proclaimed mandatory, but it will be a rescue for those consumers who have already accumulated so much fatigue that they are potentially ready to ignore any other loyalty proposals.




LIQUID BONUS® — is an independent, universal and compatible instrument allowing to minimize or compensate the most of the friction and problems inherent in existing centralized loyalty systems.

Every Interface (Gateway) between the existing legacy loyalty programs and external decentralized Liquid Bonus® ecosystem will be fully controlled and operated by an appropriate participating program, which will be able to setup and change input/withdrawal transaction fee and other condition(s) if and when necessary.

Direct use of Liquid Bonus® tokens shall make it possible to increase the customers involvement in the loyalty ecosystem. This applies consumers who can more effectively manage the accumulation and redemption of privileges through the unified compatible user interface, as well as suppliers and smaller retailers unable to setup and operate legacy loyalty system.



The global ecosystem of loyalty without the intermediary Liquid Bonus® infrastructure is looking like the global cellular communication ecosystem before the introduction of automatic roaming service. At that time, all mobile network operators worked autonomously, providing communication services solely to their regional subscribers. Some of them have later managed to sign direct agreements with other operators thus only covered subscribers were benefitting from a manual roaming service (roaming by prior application). In fact, such transitional business model is very similar to the modern loyalty coalitions that do not eliminate the main friction of centralized systems thus remaining “local” by either geographical or business feature.



The global ecosystem of loyalty having the intermediary Liquid Bonus® infrastructure shall be very similar to the modern mobile ecosystem having an automatic roaming service as unified and transparent service. Indeed, when going to another country, we never think of which mobile operator provides communication service. But it often happens that subscribers connect & call through competitive network, operated by a company which is in direct competition to the home network operator. Nevertheless, this seemingly ambiguous situation does not prevent subscribers from getting the telco service & paying for it, and at the end of the day, it turns to be not so ambiguous for mobile operators profiting from a seemingly contradictory business.




Blockchain was chosen as core technology for implementing a decentralized loyalty ecosystem, not as a tribute to fashion, but primarily as a

- technology that enables trust to a lot of non-trusting Parties and doing it without a trusted Arbitrator who must have 100% confidence of all participants.

- open technology, allowing to ensure confidentiality to every participating Party (otherwise regulators would never blame crypto-currencies for non-transparency of participants)

- technology that has an excellent properties for multiple peers and communities




Organization of the global Liquid Bonus® ecosystem in terms of its operation and development should be implemented as an Association of Participants. All decisions will be made on the basis of consensus. By the way, this method of decision-making process has been built in our blockchain software as an algorithm.

After its commercial launch, the global, decentralized, compatible blockchain Liquid Bonus® Loyalty system will be operated and developed by its associate members.



I have got the following questions at the conference: “Which role the developer of the system sees in its operation and further development? and Where is your commercial benefit from the creation of this Liquid Bonus® Loyalty ecosystem?”

Currently FINSTICK Innovations bears the whole burden of financing the development of the Liquid Bonus® Loyalty ecosystem. We intend to return our investment through the initial LiqBo tokens offering (the further issuance of LiqBo tokens will be carried by Participants on the basis of consensus). In addition to it, FINSTICK Innovations intend to remain a part of the Liquid Bonus® Association by operating one of the Liquid Bonus® Core Nodes (thus entitled for getting a proportional part of operating fees). We also intend sell technical consulting and system integration services which are among FINSTICK Innovations core business activities.

Currently, the valuable stake of the pre-mined LiqBo tokens is already being offered to investors and companies that are interested in early participation, including the process of integration, pilot and launch of the decentralized Liquid Bonus® Loyalty ecosystem

Hurry up for doubling of your token stake
Time is running out, Early Bird program will end in just a few days
This option will never be offered again!


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-----yours, LiqBo.com 

We have been thinking about different possibilities for loyalty systems evolution since 2016 and our vision was published in the whitepaper (refer to https://liqbo.com/en/#/link-popup--whitepaper ).

Taking care of numerous loyalty credentials or saving them in one mobile application accepted by the most of loyalty programs is not a simple task but even though it will be achieved, proprietary points and miles will not become liquidity and customers will not stop losing them over time by expiration.

It's time to change it and we are here to achieve




----- yours, Liqbo.com
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But I think you can get your points by phone number or by credit card, right?

Having got out into a shopping mall together with my big family, I did not expect that this walk would be the beginning of my new project... Standing at the cash-desk with a heap of clothes for our children and ourselves:

- Do you have our loyalty card?
I (instantly):
- No!
My wife:
- Yes, wait a second, I'll have a quick look... she begins to sort through a stack looking like a deck of playing cards
- I can’t find… how does it look like? What color?
Saleswoman:
- I can’t say for sure, we have issued different ones, it seems the latest has had a blue tones..
A line behind us begins the murmur of waiting
- No, regret, I can’t find, oh, what a pity!
- Hey, there’s no problem, let's issue one more for free and you can use it right away saving new points!
Dissatisfied murmur behind my back is being intensified, I focus my thoughts on our children who have been left to themselves for a long time in a children's corner with slides and other near-sport entertainments..
- No !
I say firmly,
- Do not even try to do anything else, than process our purchases and we shall leave on other business asap! No additional formalities, please!
This is a common scene of our daily life, no fiction at all. This was exactly the moment when I’ve asked myself: "How much longer this can be continued!?" And I thought about how to make the buying process easier and more comfortable for everyone.

Loyalty and discount programs have been invented earlier than one century ago. Once upon a time, buyers were given... read more at https://liqbo.com/en/#/article--2


----- yours, Liqbo.com
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Telegram Channel (@LiquidBonus)  Telegram Group (@LiqBo_SUPPORT)  Twitter (@Liquid_Bonus)   Facebook (@LiquidBonus) Medium (@LiquidBonus) Youtube Channel   Reddit

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=========     STARTS 18 FEBRUARY 2018  =========  Liquid Bonus Loyalty ICO   =========  ENDS 30 APRIL 2018   =========
THE FIRST GLOBAL DECENTRALIZED INTEROPERABLE LOYALTY MEDIUM SOLUTION BASED ON STATE-OF-THE-ART SIDECHAIN WITH 2-WAY PEG

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