Topic: People who have done ICO's, what are your recommendations? (Read 9 times)

Recently I moved my main startup (which I guess introduced in my introduction topic here, it's an AI image generation platform) from every fiat payment system to crypto systems. It wasn't really hard and since the platform has made a name, it is not really a big deal to advertise a new payment system on it. People know me, people know the platform and used it so they trust.
I have another startup idea in mind and I also decided to make it more web3-ish. So one thing I can think of, is doing an ICO.
Now I am here to ask some questions about the ICOs in general.
Before going deep to my questions, I have to say although I like and studied technical aspects of the crypto world, I still do not understand a lot of mechanisms. So I'm deeply sorry if I seem a little bit like a dumb person here.
Anyway, these are my questions:

1. What should exactly be inside the White Paper? Introduction of the business? why we decided to go with the ICO? why you should pay us or something like this?
2. Is it okay to point out that a part of money they pay is for development and a part is for liquidity? Let's say you buy a single token for 0.01 dollars, 0.005 is the liquidity and 0.005 is for me.
3. This is more about a liquidity pool rather than an ICO, I do not understand how they really work. I put the example here for STONfi dex, since it is where I personally do my exchanging (for TON based tokens). Consider I make a pool for "Example Coin" and I set one example coin is equal to 0.000001 TON coins. I already minted a million "Example Coins", does it automatically detect the price? so the next person who is buying the token is going to pay one single ton coin for the whole million? I still do not understand this.
4. In the marketing side, for current market people may show some interest in an ICO. But my question is for the times market is not this hot and also some bad things (like FTX) happened to people, or the times everything is good but crypto is also "just good" and not hot as it is today. What are the best marketing strategies for this?

Finally, if I get my answers and I manage to do a successful ICO, I personally will pay back the community by writing a full guide on what I did and how I did it, because I guess it will be useful for the next person like me who wants to do an ICO.

P.S: I also would be happy to introduce my startup, but I don't know which subforum is the best for doing this. If you can help me, please tell me (I mean the current startup which is an AI platform).

Best Regards
M.H.