Playboy to Launch Its Own Cryptocurrency , Accept Others for Adult Content

eternalgloom

legendary

Activity: 1792

Merit: 1283

I would have thought that they were behind Bunnytoken, seems like a far better some for a token issued by Playboy.
It really seems to be the latest craze for companies to issue their own tokens, I guess it could be a good thing that more legitimate companies are starting ICO's.

In their FAQ they also mention that they will be doing a 10% airdrop for STEEM holders.

Quote

What is the Steem Holder’s airdrop?

When VIT launches, 400 million (10%) of the genesis tokens will be airdropped to a snapshot of Steem holders of block number 18,500,000 on the Steem Blockchain. The date of the snapshot is December 29, 2017.

Kprawn

legendary

Activity: 1904

Merit: 1074

There are already a lot of these kinds of projects out there. { Eroiy ICO / Adult Coins - CryptoSlate / Titcoin / }

This one might be a bit more successful, because Playboy is a recognized brand and it already has a huge user base. It would

have been great if we could get them to rather use Bitcoin. { 100 million monthly consumers } Strange to see Penthouse

going for the same coin, they used to be bitter rivals. Roll Eyes

simple999

newbie

Activity: 69

Merit: 0

ahah this is it! I have not heard anything like this, for today the most interesting article I've just read, apparently the owners of the playboy are very clever people going with time)) Grin

danilogmachado

member

Activity: 224

Merit: 12

Playboy Enterprises, Inc. has announced it is launching its own cryptocurrency as part of an online payment wallet under development. The wallet will service the company’s digital media and casual gaming businesses and will accept other cryptocurrencies in addition to its own.

The first of the company’s platforms to feature the new wallet will be Playboy.TV. The wallet will accept Playboy’s Vice Industry Token (VIT) for access to exclusive content.

Customers will pay and earn VIT tokens to view original content. Customers will also be able t o comment on and vote for content.

More Flexible Payment Options
“As the popularity of alternative payment methods continues to grow around the world, along with the reach of Playboy’s digital platforms, we felt it was important to give our 100 million monthly consumers increased payment flexibility,” Reena Patel, the company’s chief commercial officer and head of operations, said in a prepared statement.

The cryptocurrency will enable millions to enjoy the content, as well as those who will participate in the company’s casual gaming, AR and VR platforms, Patel said. Customers will have more ways to pay, and in the case of VIT, the chance to be rewarded for engaging with the brand’s offerings.

VIT will reward viewers for watching content. The decentralized, cryptographic token launched earlier this year and is undergoing a crowdsale that will end on March 20. Information about the token is available at vicetoken.com.

Playboy’s digital wallet will be available later this year. The company also expects to integrate cryptocurrency to its AR, VR and casual gaming initiatives.

Also read: Playboy gives critiques to growing altcoin Titcoin

A Unique Cryptocurrency
VIT has an advantage over cryptocurrencies such as bitcoin because it serves as both as a medium of exchange and as a tool for capturing viewer engagement data in a single token, according to a white paper on the token’s website. In addition, VIT’s engagement optimization tools can permit content producers to tailor content to the needs of individual porn fans.

VIT has partnered with Penthouse, Extras, Playmen, RedHot TV, SkineMaxHD and others, according to the white paper.

Articles in the past few years have referenced Playboy accepting bitcoin payments. A search of the Playboy website, however, makes no mention of bitcoin.

https://www.ccn.com/playboy-to-launch-its-own-cryptocurrency-accept-others/

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