It has working product, ICO was regulated by local laws and compared to similar projects it is very similar to augur and looks much better than wagerr, 1stblood and unikoingold, token will be implemented in Q2 to website.
It would be nice to hear some thoughts about this one(cons pros) and price speculation.
topic:
https://bitcointalksearch.org/topic/mainnet-herocoin-play-decentralized-solution-for-online-betting-2116864
I participated in their bounty campaign and really believe in this project. It has grown significantly of late but can improve long term. They already have a working product and a couple hundred thousand users so once they implement the rest it can really grow. The exchange situation was a little disappointing and hopefully in time they can get on a greater exchange.
Ultimately the widest exchange of greatest interest for this coin is peer to peer in betting I think. Thats my take that until the coin is actively used in esports beting then its unknown what value it will have. At present the exchanges are just swapping coins for speculators but since its not otherwise in active use its not going to be traded near to its full value.
If it is actually used then I imagine that means it grows alot, obviously it will draw in a new audience at that time from esports betting users. A greater population of users means more demand which usually means an appreciation in the underlying asset.