1. Big promotions. Betcoin.TM are currently trying to get their fair share from BTC poker and have really decent freerools and promotions like 50 and 100 mBTC guaranteed tournaments.
Promotions are always great, but not all site are afford to lose some money for that. Especially freerolls, most freerolls will be only used by freerollers who are only play on freeroll then cash out when they win.
2. Huge UI improvements, starting with bigger card images, adding play money games (so to be able to test site) and many more. For example your favico.png is looking like constantly waiting to load page in browser.
I dont think they need to add play money, because they offers free 1mbtc when our balance is low. It can be used to test the site even more worth than play money. But yes, they need to improve the UI..the cards too small and I dont like the white background, it hurts my eyes if I stay too long on the table.