Hi Tippytoes,
Thanks for your message. The main advantage of bean is through a digital token pegged to the price of physical cocoa, we are able to offer a financial inclusion solution to rural cocoa farmers that are currently unbanked and unidentified and provide traceability through the value chain from the farmer who grew this cocoa all the way to the retailed bar of chocolate you buy in your supermarket and this can be viewed as a QR code on the chocolate bar. Nowadays, we are conscious of where our food comes from and when next you are in a supermarket, you may see some chocolate bars that have a fairtrade label on them signifying the farmer has been paid a fair price. With bean, via a QR code on a chocolate bar, you can view the story of the farmer, how much they got paid and the journey from tree to bar. We are working with businesses at all stages of the value chain including shipping, export, warehousing, processing and retail. We are benefitting from blockchain technologies to reduce transaction fees for cocoa players along the value chain especially chocolate manufacturers aiming to achieve 100% sustainable cocoa in all their products as well as ethically conscious consumers who want to know the sourcing conditions of the cocoa in their chocolate.
So, if you were in a supermarket and wanted to buy one bar of chocolate and let's say you had an option to buy a bar that could also tell the story behind the cocoa used in it, would you be intrigued to try it?