Everyday, several coins/projects are being launched to have their PRE-ICO or ICO.
The major objective that I can see for these pre-ico is to earn initial amount of funding for their project to commence their plans.
If unfortunately, the project turned out to be scam, the people involved will just disappear along with the cash collected and the investors are left regretting that they invested their hard-earned money.
Everyone can have their own pre-ico/ico, so it's up to the investor to check the authenticity of the project and their viability.
Normally, if the project is legit, pre-ico will really give you benefits over the ico stage, if that project turned out to be successful.
And a lot of times, as there are several factors that influenced the fate of the coin, it's difficult to predict the outcome of the project.