Topic: Premium Domain Name is the Best Asset for a Gambling Startup (Read 580 times)

Trust me, if you have the best domain name and your site is like shit,,, you will lose a lot of money and have no business. But on the other hand, if you have a rather average domain name but your site is awesome,,, everybody will know your site.

Look at 1xbit. Kind of a rater shitty name but they got so famous even though they were a scam site and people all knew about them.

or sealswithclubs;)

Yep, he need to understand both things: effort needed and reward received. Only 0.05% of work needed but it's reward is much much more than that.

For any browser type in the domain only and press Ctrl + Enter, the .com part is automatically filled. On a mobile phone keyboard there is a .com key (to help mobile user type the domain faster, cos they can't press Ctrl + Enter on their phone)...If the .COM is not important, then those software / hardware developvers wouldn't care to have that feature on their products!

You are not getting it rightt. At least, you need to have clear understanding of what domain name is, before commenting in a matter like this. Every startup founder who knows their trade will surely disagree with you.

Now, let me make it clear for you. Stake.com is a first class premium domain name, and responsible for at least 50% of the platform's success. Trustdice.win is a junk domain name, and any success they are having could have easily been doubled or tripled with .com domain.

Where is research for .io domains?

Domain name is the only 0.05% of 100% of the work you need to do to have successful gambling site. So, yes, it's really no much matter what is your domain. For example, trustdice.win, stake.com - these domains are not premium at all, but the games are very popular.

You got it right. Customers need domain names they can easily identify with. And no better name that customers can easily identify with than a premium .com domain name. 90% of startups who are using .io also have plans to upgrade to .com later.

Domain name is your brand. Therefore,  I agree with you, a good domain name is one of the greatest asset a gambling site could have. I also agree that com is the prime extension,  in fact no one will argue about that. But a good looking site with provably fair games is also important. I voted xCashout.com on your poll above.

Any marketing strategy that does not include Premium .com domain name is highly flawed.

Let's take for example the Windice you're promoting. I am seeing Windice on your avatar but it's not clickable. If I want to check it out now, what extention do you think I am going to add? That explains why businesses are upgrading to .com

You can certainly say that the prospects and results of the resource will primarily depend on their activities and popularity among users.  But in my opinion, it is necessary to take into account the fact that it is by the domain name of the user that identifies the quality of the project and its rating on the network.  Perhaps my opinion will seem wrong to someone, but I personally always respond positively to .com.

Domain names serve to identify with a text-based label that is easier to memorize than the numerical addresses used in the Internet protocols. A domain name may represent entire collections of such resources or individual instances so customers require something that they can easily identify with because if they take forever to search for your name they easily switch to a competitor, so it a huge asset for a gambling startup.

The domain name does not play a big role in the popularity of a Bitcoin casino neither the extension (.com,.io). It is the marketing strategy and the content that defines success. Popularity does not come in a day or a month, it happens slowly with the constant effort put by the team.

Owning a .COM domain lends credibility to your brand

The Internet has embraced over a thousand alternative domain extensions by now, but many people still aren’t familiar with the new ones. Of course, this is in some ways due to such a disproportional amount of the big business being done online through a select few top level .com domain name.

When you see .COM next to somebody’s brand, it relays a sense of credibility. Till tomorrow, the stigma remains: “.com is more legitimate, and others are the cheaper knockoffs.”

How can you contradict yourself so quickly?

Well, domain name has a lot, I mean a whole lot to do with the success of your gambling site. Good domain name on .com extension guarantees you have a solid brand equity to build on. Bad domain names or domains on any other extensions outside .com will keep you running from pillar to post.

Domain name has nothing to do with gambling platform's success however it affects the view of possible player towards the site. The platform itself has the bearing on its success backing by the team developer and maintenance. But having unique domain is one of standard of people these days because buying a domain is somehow costly and tendency would be, people will see the platform more trusted. As far as I noticed, .com and .io are the most used domains.

I saw this and I found it interesting
I think ،Although there are many different domain names already but they don't get the importance of .com
Although, for example, Domain Dot Casino is 5 times the price of a dot com domain but the importance of .com is more important to me psychologically.

Please STOP right there! You simply don't know what you are talking about 

You just gave a perfect example to support my arguments, that any extension outside .com is a waste of time and resources. Blockchain.info has been operating on this extension for years but soon realized they were missing out on a greater opportunity. Now, they have acquired Blockchain.com and quickly switched to it. Case closed!

No one is comparing any platform's business model, we are only talking about domain names and how it is impacting businesses.

you got a point on here  . the contents inside the gambling site is more important more than the domain name but , a good  doamin name can also have add a good impact on the gambling site  . 

 ".com" domains is more popular on general websites ( not mainly on gambling )  but i see that ".io" is now popular on the gambling scene  .  the op , is also advertising and selling his domains but at first thought i think he will only be talking about the domain names   .

I think the op is overstating the importance of the domain name. Firstly, it's important to have a simple and catchy name for the company. If it's a long name or a combination of letters that are barely pronounceable, it can have a negative impact on the reputation. Moreover, if the domain name is very unattractive and long, as those free domain names often are (ucoz.ua and wordpress.com kind of stuff), then it also looks unprofessional. But if it's a short and fairly commonly used one, I don't think it matters much.
While according to Alexa evaluations it's true that sportsbet.com.au has more traffic than sportsbet.io, I don't think it's due to the .com vs .io thing. It's probably just that the former is older and more traditional (fiat rather than cryptos, right?). Moreover, it can be a temporary thing, since sportsbet.io has a growing popularity and an important mission of not only promoting sports betting but also cryptocurrencies. Their success largely depends on crypto adoption, but so far they've been going pretty impressive.

On point and highly agree on what you had said but we cant really blame up people why they do believe mostly on having .com domain is much better than others just because its been commonly or on default usage? We cant deny that .com is valuable than other domains as well but as said it isn't really just the primary thing to be think on.

Having premium domain name is not important at all. Simple domain name or whatever domain that you might think is enough. Best asset of a gambling site is that it's provably fair, easy to use, no KYC needed and the most important of all is being a trusted or legit gambling platform.

Indeed, most important thing in developing a startup is customer trust, where developer must first build customer trust. For me  domain is also important because it will build their company's brand later, right domain selection is by using 1 or 2 words, relevant to company that will be built, not using special characters, and if possible the domain is a well-reputed aged domain ( this can improve their site on search engine).

I can't agree with you 100% because for example let's take blockchain.info <-- They were biggest in their niche with that domain name too (I know they bought .com now). So .info didn't ruin their success.
On another hand I don't like when you compare sportsbet to fortunejack, because at some point they are very different, sportsbet only aims sportsbooks and fortune jack is more wide in game segments.
Do you know income of each casino? Because I highly doubt FJ is over sportsbet if we consider the fact that sportsbet has become very popular and they signed contract with some great premier league clubs.

You are getting my point. Everything else on your casino can be changed. You can change the type of games, the script you are using, the designs of your casino platform, and almost everything else. But once you pick a bad domain name, you are likely gonna stick with it forever. That's why you need to be smart about your choices. It's not a decision you should take lightly, going for cheap domain names because you want to save dollars may end up costing you a lot more in your business.

Well, the names I'm selling are open for reasonable offers. There's no specific price tags on most of them. Just make your offers (reasonable offers, not low ball) and we take it from there. I accept cash, equity, or both. Payment plan is also acceptable.

I agree with everything you have written, a really good domain name should be the primary concern of who is starting the casino business, of course without forgetting the security and reliability of the code, the website designer, the quality of the services it will provide. ... there are many things that need to be thought through and done well for everything to go well. But I'm very curious to know something:

what is the price of these your domains?


I ask the same question again:

What is the price of these domains you are selling?

It's obvious you guys aren't reading my replies or you are reading but not getting the context of my argument. A bad domain extension will hamper your progress. It doesn't matter if it's memorable or short. When I say "bad domain extension" I mean extension that is not .com. You can argue that till tomorrow, it doesn't change the facts, and I have given enough examples to illustrate the points.

I don't think the domain name is as significant as you say any domain name should work as long as it stands out a bit and is memorable.
A domain name like bitcoin-gamble-casino782.com would be pretty bad because its hard to say hard to remember and is not very memorable.
What matters most in a successful gambling site is the service and the track record of trust between the company and its users.
People trust stake and primedice because its owners track record not because stake.com is a one word on topic domain name

They are missing a lot, and they know it. Remember they are one of the major sponsors of Watford FC. This means their name will be on display on the stadium and on TV. Millions of people seeing Sportsbet.io on TV will either type Sportsbet.com or Sportsbetio.com and if they search it on Google, Sportsbet.io is nowhere near number one. At least not in my own search.

PrimeDice.com is also a premium domain name and also on .com. You see, those guys have been getting their domain names right, right from the beginning, it's not a matter of having made it big and is now upgrading. They have been right with their domain names - be it PrimeDice.com or Stake.com. They don't mess with .whatever.

I doubt they are missing out on a lot. When I searched for Sportsbet on google, they were ranked 2nd in the list which is more than enough to draw in a substantial amount of traffic. A single factor cannot determine the success of a gambling site just like any other site.

What helped Stake more than its domain name was the already popular Primedice which you seem to be forgetting. Both these factors helped make it popular today. Marketing is a vital aspect of any site no matter how good its domain name is.

True, domains are definitely a nice-to-have, but are they really as important as you claim?

Your research regarding .com domains etc. are not surprising, and we know that the more premium the domain, the better it is for marketing in general. However, factoring in opportunity cost especially for gambling startups, is it really worth having a premium domain that costs thousands of dollars because of a few keywords at a cost of more marketing and/or a higher bankroll?

That's just my two cents. It's obviously different for bigger sites with an already established customer base that wants to expand, like PD/stake.

It's one of the things that people would remember. Imagine having a hard name that isn't related to gambling or anything. That's just annoying. Is it just me? So yes, I agree that having the best domain name with a gambling site would be the best asset. There are a lot of things that people should watch out when starting their own domain like:

• Numbers - we all know it's kind of weird unless it has something to do with the site
• Slang terms - funny spellings and words that are meant to be like that
• Other taken website domains - maybe you are planning to be like a certain site, copying is not an option

You may disagree but statistics also disagrees with you. Again, how can you talk about the importance of marketing and still play down on the importance of quality domain name? Are you aware that 70% of people who clicks on your signature adverts never signup straightaway? Some of them memorized the domain name to come back later and signup. This is where quality, memorable, .com domain name plays a key role in your marketing. If you mess it up, you will be losing out of returning customers.

Even Sportsbet.io knows quite well they are missing out greatly from the lack of .com version of their name. They are simply stuck with the bone in their throat. They are doing quite well, no doubt about that. But not nearly as well as they'd have been doing with the .com. I wish Stunna could come here and explain to you guys how acquiring Stake.com domain name helped improved their marketing efforts, and skyrocket the platform.

I disagree. I know that domain name is an important factor op, but the best asset for a gambling startup is its marketing ability in my opinion followed by low margins and house edge and great customer support.

Sites like Sportsbet.io have managed to draw in many customers thanks to their signature campaign on bitcointalk which is why many startups like Mintdice, Wolf.bet etc are following its lead in order to attract traffic. In my opinion, this is the best method of attracting gamblers to crypto gambling sites.

Bet365 is among the early pioneers of online betting. So they leveraged their early starter status to make up for the less than average domain name. Still, don't forget they are using .com. Imagine what life would have been with them if they are using anything less than .com?

Domain name is not the only thing that will make your online casino a success but certainly on top of the list. It is your brand, the connector between your business and the customers. It can be liken to your office building, your business address and location. You need to make the first impression with it. Bad locations kills businesses!

Nope! Domain name is important but it is not the single most important factor for the success of an online casino! If that was the case, bet365 wouldn't have become one of the greatest name in online casino world!

It is probably the initial thing that a casino owner has to do right to start with. But trust, fairness and great customer support offers more value to a layman player than a super premium domain name! The best asset for a start up casino is the willingness to create great customer experience, at least for me!

I don't see .CC domain anywhere on the list. It is probably in 'others' category,
but I think it is good domain and can be used for gambling a and casino  industry

.bet is also good

Saying that "the domain name is not a fundamental factor in the success of gambling" is the same thing as saying that the engine is not a fundamental factor for an efficient airplane. It doesn't matter how extensive the body is, use the wrong engine and the plane will crash. 60% of your marketing efforts will go wasted if you do not have the right domain name with dotcom extension! That's a pure fact.

Take Wolf.bet for example, 50% of it's returning visitors are going to type Wolfbet.com on their browser. And once the site failed to load, they may be inclined to move elsewhere, concluding that Wolf.bet is either unresponsive or have gone out of business.


This statement is a clear example of penny wise pounds foolish. People who makes this mistake ends up wasting tones of crazy money in marketing, trying to catch up with what they would have gained easily with quality premium .com domain.  

I think your point about .com is right, and it's a bit silly to be using anything but it (unless you also have the .com secured). But I also just don't think domains are that important in general, as long as you can find something moderately brandable. Also for the love of god, domains that are just some keywords (e.g. bitcoincasino.com ) are pretty awful.

Well, I understand that the .com domain is one of the most expensive and give the sites greater authenticity, however the sites you have named are excellent and very reliable, there are other sites with domain .io that actually has gone very good, like my signature 2dice.io is very good and reliable, the security index is incredible.

The domain name is not a fundamental factor in the success of gambling. It is much more important to have marketing professionals in your team, as well as create a favorable atmosphere for the player and other factors, for example, add games that are not there and become special. And so buying a domain for crazy money is a waste of them.

I think .com domain is not the most compliance domain for gambling industry because there is .casino domain, it is just because .com domains are known well by most of people. Talking about .io is actually not that bad for gambling, a lot of start-up in crypto space are using .io domain, I guess it because crypto is very close to IT and technical stuffs.

Of all the casino sites advertising on this forum, only few has great domain names. These 1% few are the smartest of casinos on this forum and they are certainly the biggest and most profitable. This is because the ingredient of success in Gambling business is in the quality of the domain name you choose.

A domain name builds your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return. It will also be easier to win business via word of mouth because customers will remember your name and pass it along to friends.

Make no mistake about it, the internet is a .com world. If your domain name is anything outside .com, you are simply wasting your valuable marketing resources. It is not by chance that some of the biggest and most successful Gambling sites in the world, and on this forum, are on .com domain names. Anything outside .com is a pure waste of time and resources.

Ask Edward Craven, Stunna, and their co-founders how much they acquired Stake.com domain name. I'd be surprised if they spent anything less than a million USD on the name. You think they are stupid? Certainly not. On the contrary, they are among the smartest investors who understands what it takes to succeed in this crowded ecosystem.  

Till this day, Sportsbet.io still loose significant amount of traffic to their .com counterpart, and would have been far bigger than what they are today if they had acquired the Sportsbet.com.

Casinos with great category specific domain names such as FortuneJack.com will always control the largest market share. The rest who operates on junk names are either wasting their times or losing out from great market opportunities.

You don't settle for a domain name because you like it. Settle for a domain name that your potential customers could easily identify with. And there is no better domain extension than .com, not even close, as you can see from the chart below.






When considering domain name values there are many factors to consider. Domain names that are short, category defining, and meaningful are the most valuable. Even if your domain is meaningful but lack the .com extension, it is still as bad as meaningless domains. Make out a budget to acquire a premium domain name because your best marketing material for your gambling business is your domain name. That's what your potential customers would have to remember and deal with, most of the times. So, choose wisely!


I can also help you choose a quality domain name for your gaming business. Don't make the mistakes others made. Make sure you settle for the best domain name that will give you the win and save you thousands in advertising dollars.