First of all you'll want to disable the automatic driver installations in the OS. In Win 10 that's "System => Advanced System Settings => Hardware => Device Installation Settings => No". And then you also shouldn't allow Windows to download drivers via Windows Update: "gpedit.msc => Computer Configuration => Administrative Templates => Windows Components => Windows Update => Do not include drivers with Windows Updates => Enabled". These two options are probably the main reason why lots of folks go for voodoo nonsense of adding cards one by one, cause these two can (and often do) interfere with the user installing drivers from a package downloaded from the manufacturer's website. After these are configured, you just delete the previous drivers with DDU and install the new drivers for all the cards in your rig.
As for your particular problem with the 3rd card — when you say "I'm not having any luck getting the computer to recognize it" what do you mean exactly? Does the card show up in the device manager at all (as a "standard adapter" or in "other devices")? Or is it only listing two original GPUs and nothing more? Did you try switching PCI-E from gen 3 (or auto) to gen 2 in the motherboard's BIOS? Did you try different risers and different pci-e slots?