I must admit - very interesting model.
Cooling options are able to have system based on Core i7 + Titan Z inside of this BadBoy.
Cooling Front 120mm x 2 (120mm x 1included) or 140/180/200/230mm x 1(optional)
Cooling Rear 120mm x 1 (included) or 140mm x 1(optional)
Cooling Top 120mm x 2 (optional)
The mobo placed horizontally so there is almost no limits for CPU cooler size. High performance tower sill fit for sure.
Air intake for GPU is managing through meshed side panel, so GPU gets almost "outdoor" air.
I like whole idea for sure.
Link to video:
http://youtu.be/veSNSfZhqMw
P.s.
I don't see any sence in ATX last time. mini-ITX for now, able to do everything the same as ATX and takes 2 times less space.