Professional Sports Brands Use Crypto to Increase Fan Engagement

putra goromo

jr. member

Activity: 280

Merit: 6

Quote from: coaprotet on August 04, 2019, 04:35:22 PM

I have already seen several soccer teams, that partnered with blockchain companies and created their own token for tickets purchase, official club items and access to public events. It would last for few more years until there would be EPL coins and other major leagues.

Sport Lisboa and Benfica (aka "SL Benfica", aka "SLB", aka "Benfica") are partnering with UTRUST's crypto payment processor. SLB became the first major European soccer team to allow fans to pay for tickets and trade them with crypto. SLB is the most popular and most popular sports club in Portugal.

coaprotet

copper member

Activity: 210

Merit: 0

KNL Ecosystem - Invest. Trade. Earn.

I have already seen several soccer teams, that partnered with blockchain companies and created their own token for tickets purchase, official club items and access to public events. It would last for few more years until there would be EPL coins and other major leagues.

putra goromo

jr. member

Activity: 280

Merit: 6

For example Basketball
On July 15, 2019, The Cleveland Cavaliers (aka "The Cavs"), an American professional basketball team based in Cleveland, Ohio, competed in the National Basketball Association (NBA), as well as sports clubs affiliated with Cavs Legion GC (NBA2KL) , announced that it has partnered with crypto currency provider UnitedCoin. This partnership will bring awareness to the UnitedCoin brand and platform, while providing Cavs with the resources to take advantage of the evolving financial technology landscape.

masterrex

full member

Activity: 1820

Merit: 107

Sounds good crypto is going to mainstream it means that cryptocurrency was gaining trust from the sportsworld trusted premium league like NFL and no other than the Miami Dolphins team im sure it will followed by other sports event as well. Kudos to the the Litecoin team.

putra goromo

jr. member

Activity: 280

Merit: 6

On July 12, 2019, the Litecoin Foundation announced that Litecoin (LTC) had become the Official Dolphins Miami Crypto Currency. This collaboration, which will be launched at the start of the 2019 National Football League (NFL) season, will give Litecoin the ability to enter one of the largest and most vibrant NFL fan bases through branding and in-game advertising opportunities at Hard Rock Stadium, as well as inclusion in various online properties team and digital content.

The press release also mentioned that the Miami Dolphins, Litecoin Foundation, and Aliant Payments (payment processors based in Florida) joined to give participants the game "the ability to play at home with Litecoin and Bitcoin" when buying tickets. Half of the proceeds will go to the Miami Dolphins Foundation and their charity destinations.

Topic: Professional Sports Brands Use Crypto to Increase Fan Engagement (Read 95 times)